Hardie Tankersley, Fox

May 6, 2015 · Posted in Speakers 

Tankersley_HardieHardie Tankersley
‎Senior Vice President, Innovation and Sponsored Solutions
Fox



As the SVP of Innovation and Sponsored Solutions, Hardie develops new technologies that improve the network TV experience. His team works with major consumer brands to integrate and enhance advertising and sponsorships on TV and in new forms of digital media including mobile apps, connected interactive TV, big data targeting, social media, virtual reality, and whatever else comes along. He developed the first TV network social media platforms and the FOX NOW streaming apps for mobile and connected devices. His work has been a finalist for the Emmy award in interactive media.

He started creating online and interactive entertainment by building a local BBS on a 300 baud modem on an Apple II back in the 70s. In the intervening years he has managed the development of many online entertainment products including the first internet connections for Apple’s eWorld, the official backstage webcast of the Grammy Awards, the Moxi cable media center DVR, the online video portal for Real Networks, and Yahoo!’s TV and Movies properties.

He thinks that conventional wisdom is almost always wrong.

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