Final Program

(As of April 16, subject to change)

Event Schedule

8 a.m.: Registration Opens
9 a.m.: Conference Sessions
5:30 p.m.: Networking Reception

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9 a.m.
Hollywood’s Makeover in the Digital World: Shaping the Future!

Devendra Mishra, Executive Director, HITS


9:15 – 9:25 a.m.
Conference Welcome Remarks
Michael G. Rose
, Chairman & Chief Executive Officer, Ease Entertainment Services


9:25 – 10:10 a.m.
CIO PANEL: The New Paradigms of Digital Entertainment for Growth and Profitability

The CIOs wire the production and distribution systems with the consumer marketplace top of mind and enable the story to be told by the Hollywood creatives, artists and visionaries. The emergence of digital technology, ubiquitous internet, social media and the decline of both the physical medium and physical workflow have necessitated a transformational role for technology-driven business executives. Our groundbreaking CIO Panel returns with the agents of the new empowerment addressing the issues of hardware and software platforms, network connectivity, data analytics, vendor management, SaaS and BPO, development of resources and global navigations in order revitalize the industry.
Moderator: Devendra Mishra, Executive Director & Founder, HITS
Panelists:
Steve Andujar, Executive Vice President and Chief Information Officer, Sony Pictures Entertainment
John Herbert, Executive Vice President Operations Strategy & Chief Information Officer, 20th Century Fox
Michael Keithley, Chief Information Officer, Creative Artists Agency
Steve Lapinski, Senior Vice President, IT, NBCUniversal
Scott Phelan, Group Information Officer, Warner Bros. Entertainment Group of Companies


10:10 – 10:15 a.m.
Session Sponsorship and Moderator Introduction
Thomas Coleman,
Chief Technology Officer, FilmTrack


10:15 – 11 a.m.
CTO PANEL: Business Transformation – Technologies Come to the Rescue!

Technology leaders of the studios will address the issues as well as opportunities and challenges in adapting disruptive but enabling technologies, integrating internal and external platforms, synergizing data and metadata, and restructuring their organizations. Focus will be made on 4K, cloud, digital collaboration tools, social media, new distribution platforms and the over-riding concern for security.
Moderator: Ken Williams, Executive Director and Chief Executive Officer, ETC@USC
Panelists:
Hanno Basse, Chief Technology Officer, Fox Filmed Entertainment
Eddie Drake, Vice President, Technology, The Walt Disney Studio
Sean Flynn, Chief Technology Officer, Marvel Studios
Greg Gewickey, Vice President, Digital Distribution Technologies, Warner Bros. Entertainment Group of Companies
Lincoln Wallen, Chief Technology Officer, Dreamworks Animation


11 – 11:10 a.m.
Introduction to Afternoon Breakout Sessions

Hear from each of the presenters about the innovations and technologies they are showcasing during the breakout sessions in the afternoon.
Moderator: Guy Finley, Executive Director, MESA


11:10 – 11:45 a.m.
NETWORKING BREAK



11:45 a.m. – 12 p.m.
The Implications of Security on Business Leaders Today

If the growing list of major security breaches is teaching us anything, it is that this can be BIG, they can be BAD, they can probably happen to ANY OF US, and they can have grave IMPACT for both the companies and the LEADERS involved. But, this is also an opportunity to look at evolving best-practices and leverage the wealth of experience we have when we bring leaders together on such an issue. In this session, Richard will highlight these issues as a prelude to a follow-on call and discussion with those interested to participate.
Richard Atkinson, Global Director, Piracy Conversion, Adobe and Chairman, Content Delivery & Security Association (CDSA)


12 – 12:30 p.m.
Fusing Data Enhanced Decisions in the Creative Environment of Hollywood

Changing the tools and processes by which any organization makes decisions is never easy; however, implementing a new culture of data enhanced decision making processes in an environment defined by its’ highly respected CREATIVE talent can be a particularly daunting task. Many have tried and failed, but a few high performing companies have figured it out and are reaping the benefits of combining forward thinking analytics with amazing creative products. In this presentation, we will discuss some keys to success and examine real world use cases of and lessons learned in the area of fusing data enhanced decisions in an highly creative environment.
Cameron Davies, Senior Vice President Analytics, NBCUniversal News Group


12:30 – 1 p.m.
KEYNOTE CONVERSATION: Five Billion Smartphones Spurring the Next Media Boom

At a time when many in the media and entertainment business are suffering a crisis of confidence, strategic insight will be provided about the next great Media Boom being right around the corner. The presentation is about how a universe of 5 Billion Smartphones in 2017 will change the media and entertainment business. While the old business of DVD and Set Top Box is slowly fading, the new business of streaming on demand content to any device is not yet fully developed. The role of social networks in content discovery and the role of cognitive computing algorithms will be presented. Aspects of the “The Long Tail”, new streaming video services and micropayments will be addressed, in addition to strategies to overcome the barriers created by the legacies of Hollywood.
Cory Ondrejka, Vice President, Mobile Engineering, Facebook
Professor Jonathan Taplin, Director, Annenberg Innovation Lab, University of Southern California


1 – 2 p.m.
NETWORKING LUNCHEON



2 – 2:30 p.m.
The Studio Operating Model/Systems: From Film Maker to Consumer Across the Windows

Digital delivery of content in a consumer-driven marketplace poses unprecedented challenges for Hollywood Studios endeavoring to grow revenue while the physical DVD is declining. A critical examination of the current operating model with shrinking windows offers transformational as well as efficiency-enhancing ideas for systems and operations executives.
Steve Dahl, Senior Vice President Operations / Supply Chain, Walt Disney Studio Operations


2:30 – 3:15 p.m.
Concept to Camera to Consumer: Building the Next generation Workflow for Film & TV

TV production, distribution and exhibition is undergoing an unprecedented transformation in the digital world, resulting in expanding revenues across platforms and territories. Streaming of episodic content and VOD have been growing and the impact of social media has been positive. Web-enabled devices have widened usage of content anywhere. The digital workflow from concept to delivery faces the challenges of systematization, efficiency, quality and timeliness. Executives will address a unique game plan to enhance a link of the overall supply chain.
Moderator: Jay Tucker, Chief Marketing Officer, Institute for Communication Technology Management, Marshall School of Business, University of Southern California
Panelists:
Alex Grimwade, Vice President Information Technology, Twentieth Century Fox Television
Ivan Gueron, Divisional Chief Information Officer, Sony Pictures Entertainment
David Lavin, Senior Director of Enterprise Application Architecture for CBS Corporation
Tom Roach, Vice President, Group Information Officer, Warner Bros.


3:15 p.m.
Breakout Sessions Instructions
Moderator: Guy Finley
, Executive Director, MESA


3:30 – 5:30 p.m.
HITS Innovation and Technology Showcases
(Multi-Track Break-Out Sessions)

Industry experts share innovative ideas, processes, or perspectives in an interactive and intimate way with the audience who are free to choose which topic/area they find most interesting. Sessions will address key areas on four separate tracks: Cloud, Supply Chain and Operations; Cloud, Innovations and Performance; Cloud, Collaboration and Security; and Big Data, Analytics & Social Media.


TRACK 1: CLOUD, SUPPLY CHAIN & OPERATIONS

3:30 – 4 p.m.

The 1980’s called, and it wants its Start Packets back: Modernizing the Crew On-Boarding Process
Hollywood is digitizing the paper-based start packet – finally! Hear first-hand how the industry is tackling this tedious and error-prone process which has remained largely unchanged in the last 30 years.
Darren Ehlers, Senior Vice President, Products, Ease Scenechronize
Gregg Fienberg, Executive Producer (“True Blood”, “Deadwood”, “Carnivàle”)
Paul Gaffner, Executive Director, Motion Pictures and Television Production Application Services, Sony Pictures Entertainment
Mary Larkin, Director, MIS Production Entities, Warner Bros.


4 – 4:30 p.m.
A Shared Lexicon: Miramax & FilmTrack

From day one, Miramax’s top priority was to implement a rights management system so their global salesforce had immediate visibility into avails. Miramax selected FilmTrack’s cloud-based, SaaS solution suite to manage content and related assets associated with each of Miramax’s 700 titles. Because FilmTrack and Miramax spoke the same language, decisions were fast, costs were reduced and implementation was seamless. Join this intimate fireside chat to learn more about Miramax and FilmTrack, as well as best practices and new approaches to manage, measure and monetize content.
Thomas Coleman, Chief Technology Officer, FilmTrack
Denise Evans, Chief Technology Officer, Miramax


4:30 – 5 p.m.
The Media Cloud: Transforming File-based Workflows and Media Operations

The IT industry has, for several years, embraced “The Cloud” as a viable means of transforming the technical infrastructures of their businesses. One of the key advantages has been the ability for cloud computing and cloud storage to enable migration from a CAPEX model to an OPEX model which has helped IT organizations improve their financials and mitigate risk. The media & entertainment industry has been relatively slow to the game, but is finally looking seriously at how to leverage the Cloud. This may be in part due to the fact that M&E operations have generally fallen outside the domain of IT; as well as the added challenges around content security, the cost of bandwidth for moving high resolution content, the need for bullet-proof reliability, frame accuracy and media awareness. Our panel will address both the opportunities and challenges for media organizations around the use of Cloud-based solutions for media workflows, and how the Cloud has the potential to radically transform the economics, complexity, and organizational structure of media operations.
Moderator: Ron Quartararo, Director, Business Development; Communications, Media & Entertainment, Hitachi Data Systems
Panelists:
Dan McGraw, Vice President, Asset Management, Walt Disney Studios
Plus Special Guests


5 – 5:30 p.m.
ERP Cloud: Transform Your Back Office to Stay in Front of Change

New delivery platforms, social media, and big data are driving the media and entertainment industry, forcing companies to transform every aspect of their enterprise. Tech advances like cloud computing are accelerating the pace of change – and freeing up time and money for innovation. Attend this session to learn how M&E players are using ERP cloud solutions to streamline business operations, from procurement and project management to accounting and security. Oracle will share their insight on how to eliminate costly upgrades, deploy applications faster, and decrease your IT spend by operating in the cloud.
Rondy Ng, Senior Vice President, ERP Applications Development, Oracle


TRACK 2: CLOUD, INNOVATIONS AND PERFORMANCE

3:30 – 4 p.m.
Flying High in the Cloud

Cloud based solutions are integrating into multiple business units at the studios and their service provider partners are promoting Cloud as an increasing reliable, secure, and economically viable solution. This panel discussion looks at the opportunities and challenges of Cloud migration, from interdepartmental collaboration during pre-production, to production, post, formatting, to interim storage and multi-platform delivery.
Moderator: Eric Iverson, Vice President & Divisional Chief Information Officer, Sony Pictures Television
Panelists:
John King, Senior Sales Engineer, Aspera
Josh Kline, Head of Media & Entertainment, Box
Plus Special Guests


4 – 4:30 p.m.
The AWS Cloud for M&E – Today and Tomorrow

This session will provide a post-NAB2014 AWS Cloud update; insight into how the AWS Cloud is being used to build B2B and B2C media services supporting production, post-production and broadcast scenarios; new innovations and services leveraging GPU and application streaming; building for MPAA security on the AWS platform and an overview of the fast growing M&E partner eco-system
Usman Shakeel, Principal Solutions Architect, Amazon Web Services
Bhavik Vyas, M&E Partner Ecosystem Manager, Amazon Web Services


4:30 – 5 p.m.
Hybrid Cloud and the Fully Integrated Studio Backbone
Working alongside Marvel Studios for the last 5 years, the 5th Kind team has been analyzing how files and information move between the production, the studio, external vendors and licensees. The collaborative workflow and decision-making process produces ripple effects that require an integrated backbone to secure and manage big data for thousands of users and to automate the studio archive. Learn more about how 5th Kind’s flagship product CORE offers a holistic solution to manage every digital file and all metadata throughout each phase of production. Based on collaboration with various groups and initiatives across the industry this session will discuss how the new CORE Version 4.0 application has been built to integrate with any digital production tool across the pipeline to drive real-time workflows.
Steve Cronan, Chief Executive Officer, 5th Kind


5 – 5:30 p.m.
High Performance Cloud Storage for Media & Entertainment

Performance & security for ingest, dailies, editing, rendering, VFX, encoding, backup. Grow or shrink storage on the fly as projects evolve. Billing based on hourly usage for a true OPEX model. Available in Public Cloud at Coresite One Wilshire, AWS, or Private Cloud On Premise solutions. Brought to you by Huawei Enterprise.
Mohammad Moshref, Business Development Manager, Media & Entertainment, Huawei Enterprise
Plus Special Guest


TRACK 3: CLOUD, COLLABORATION & SECURITY

3:30 – 4 p.m.
Network Security in the Age of Cloud and BYOD
Both the creative community and their corporate counterparts are tasked to adapt to the rapidly evolving world of cloud-based access to content and information. There is a growing expectation for remote collaboration, mobility, and anytime / anywhere access to content and corporate networks. IT Security teams are tasked with securely supporting the myriad of “Bring Your Own Devices”, as well as the challenges that go along with the mismatched conglomeration of operating systems. Join us for this conversation among two industry experts!
Bryan Ellenburg, Security Consultant, Production & Post Production Editorial, Content Delivery & Security Association (CDSA)
Sean Wright, Vice President, Information Security, Universal Music Group


4 – 4:30 p.m.
This Message Will Self-Destruct: The Power of Collaboration with an Expiration Date

Nearly every teenager in America has realized that most of the messages and photos they send are better off disappearing after a short period of time – more photos are shared via Snapchat than either Facebook or Instagram. However, the business world has been slower to arrive at the same conclusion. Media productions are inherently collaborative, and that generates files in the form of scripts, sides, images, videos and call sheets, many of which are sent to mobile devices and temporary collaborators but few of which need to be retained for more than a few days. Join WatchDox, to discuss the security, cost and usability benefits of making file-based collaboration as ephemeral as other forms of sharing have become.
Ryan Kalember, Chief Product Officer, WatchDox


4:30 – 5 p.m.
Internet Security Threat Briefing

DDoS attacks, Application-layer vulnerabilities, and the latest Internet security encryption heartaches make for interesting conversation, but what can Hollywood CISOs do now to protect their infrastructures? Leveraging insights derived from delivering much of the world’s online media and e-commerce traffic, this presentation will offer a unique perspective on security threats on a global basis. This includes observations, tactics and strategies to prevent and mitigate threats, and how the Internet threat landscape is changing.
Hans Cathcart, Senior Enterprise Security Architect, Akamai


5 – 5:30 p.m.
Power your next HIT with Box
The future of entertainment production lies in collaborative workflows involving decentralized creative partners across multiple business units. Whether you’re producing a TV pilot or a feature or creating content for your next marketing campaign, learn how Box securely powers your workflow from inception to delivery.
Robin Daniels, Head of Enterprise Product & Industry Marketing, Box


TRACK 4: BIG DATA, ANALYTICS & SOCIAL MEDIA

3:30 – 4 p.m.
Are You ‘Lost’ or a ‘Survivor’ on Your Big Data Journey? (Either Way, You Need a Roadmap.)

A question often asked by companies about big data is “Where do we start?” For newcomers and seasoned experts alike, the reality is that there’s no shortcut to finding your company’s ‘signal’ in today’s big data ‘noise.’ While big data success stories aren’t hard to find, business and IT leaders have found themselves either lost or barely surviving with their big data initiatives. Whether you’re just getting started on your big data journey or you’re off to a rocky start and are looking for some course correction, this session will provide you with a roadmap that will take you from being ‘Lost’ to being a winning ‘Survivor’ in your big data journey.
Tamara Dull, Director, Emerging Technologies, SAS
Jill Dyché, Vice President, Best Practices, SAS


4 – 4:30 p.m.
Metadata is the New Gold

Alchemy is easy when you use Metadata to unlock media assets. Join us for a panel discussion about the mission critical nature of metadata, new places where studios and entertainment companies are streamlining their businesses with metadata solutions and new approaches to managing and delivering digital assets. Industry experts from inside the studios and media and entertainment technology practices will join MarkLogic for a lively discussion about new approaches; industry-leading solutions from media companies including Warner Bros, CondeNast and BBC; and, how new technology like Enterprise NoSQL and semantics are changing the game.
Matt Turner, Chief Technology Officer, Media and Publishing, MarkLogic
Plus Special Guests


4:30 – 5 p.m.
Social Media: The Email Slayer?

Email? Does that still exist? With social media activity at an all-time high and new social platforms popping up every day, one is left to wonder: “Is anyone using email anymore?” As marketing IT professionals in the M&E space, you may even be questioning the value of your proprietary database and just how much you should be investing in this area vs. emerging platforms. Join us as we put these 2 channels in the ring and see which packs a more powerful punch. The winner takes the title + a purse from your marketing & technology budget…
Thai Randolph, Vice President, Consumer Marketing, GENERATOR


5 – 5:30 p.m.
What’s the Point of Having an Analytics Engine if You Can’t Get Your Big Data There?

The wealth of data you’ve collected across your systems, applications, and the internet are meant to provide you insights into how effective your programming is, and how your best customers are consuming your content. But before you can analyze the data, you need to move it from where it was captured to where it is needed. Whether your analytics engine resides in your datacenter or in the cloud, you need a high-performance transport solution that can quickly and securely move the data from where it is stored to where it will be analyzed. In this session we’ll provide an overview of next generation transfer technologies which accelerate data analysis to deliver faster, more effective business decisions.
John King, Senior Sales Engineer, Aspera


5:30 – 6:30 p.m.
NETWORKING RECEPTION


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On-line registration is now closed – On-site registration will be available at the Summit.

  • Title Sponsor

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  • Last Years Event

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