Peter Hyer

Peter Hyer
Portfolio Director

Peter Hyer is a Portfolio Director at IDEO San Francisco. He leads IDEO’s work in Media & Technology and is responsible for creative leadership, design projects and business development for film, video, music, interactive games and media communication.

Amidst a shifting landscape, he believes that Media & Technology companies must find new ways to relate to their audience and end users—not just as a consumer of their products but as participants and collaborators. As such, his work is focused on designing human-centered content, platforms and tools that help foster human and reciprocal relationships between people and content. His work spans digital delivery platforms, new technology ventures, experience design, service design, content development and branded environments.

An interdisciplinary systems designer, he works across industries, with start-ups and industry incumbents alike to deliver human-centered solutions that help companies, brands and products grow. He has brought a human-centered narrative to a broad spectrum of work, including streaming media platforms, video game hardware, software and network services, data-driven technology, immersive storytelling and VR.

Peter holds a Master of Architecture degree from California College of the Arts—where he teaches architecture and media design. He has taught classes in interaction design, architecture, film, management, and graphic design and guest lectured at University of California at Berkeley, the at Stanford, and The School of the Art Institute of Chicago. He’s contributed to books on urbanism and digital fabrication, and has exhibited gallery work in Los Angeles and San Francisco.