Duncan Houldsworth



Duncan Houldsworth
Executive Vice President & Executive Director, Data Strategy
Frm. Deutsche LA

Duncan Houldsworth was EVP, Executive Director of Data Strategy at Deutsch LA, where he led the multi-disciplinary data strategy and analytics teams across all clients on the agency’s roster.

Duncan has more than 18 years of experience in both the UK and the U.S. working for major service providers Experian, IRI, Omnicom, and Time Warner Cable. Before joining Deutsch, he was a market research and strategic insights consultant, working with Fortune 100 companies in financial services, media, and telecommunications.

Prior to that, Duncan spent three years at Time Warner Cable as Vice President, Marketing Insights, where he led the company’s cross-functional analytics and competitive intelligence team. He has also served as the Global Head of Analytics at Hall & Partners USA, Inc. in Los Angeles where he developed complex analytical solutions for Samsung Mobile, Microsoft Bing, and Xbox/Kinect.
Throughout his career, Duncan has been involved in the application of data and insights in a variety of industries including retail, consumer products, consumer tech, telecoms, and automotive.
Duncan graduated with a BA in Political Science from Warwick University and also holds an MBA from Kellogg School of Management at Northwestern University.