Final Program

(As of May 23, subject to change)

Event Schedule:

8 a.m.: Registration Opens
8:45 a.m.: General Sessions
1 p.m.: Networking Luncheon
4 p.m.: Breakout Sessions
5:30 p.m.: Networking Reception/MESA Spring Mixer


8:45 – 8:55 a.m.
Opening Remarks
Devendra Mishra
, Executive Director, HITS and Conference Chair

8:55 – 9 a.m.
Conference Welcome Remarks

Michael Rose, President, Movie Magic Scenechronize Technologies, Entertainment Partners

9 – 9:30 a.m.
CIO PANEL: IT as the Enabler of the Enterprise for Profitability, Collaboration & Transformation

Technology has been an unprecedented and powerful enabler of a myriad of successes for content creators, holders and distributors in the global marketplace. Our opening panel discussion will provide unique insights into how a vision for content production, distribution and marketing has been operationalized by aligning stakeholders, both internal and external, to the enterprise and fulfilling consumer demands in the digital age. Investments in technology and systems are being made for the long term. The initiatives in building distribution and leveraging data analytics will be shared by HITS content advisors.
Moderator: John Mooney, Executive Director, Institute of Entertainment, Media & Culture and Associate Professor, Pepperdine University
John Herbert, Executive Vice President & Chief Information Officer, 20th Century Fox and Chief Information Officer, Fox Group
Steve Lapinski, Chief Information Officer, Film & West Coast Television, NBCUniversal
Theresa Miller, Executive Vice President & Chief Information Officer, Lionsgate
Scott Phelan, Senior Vice President, Warner Bros. Technology Solutions

9:30 – 10 a.m.
Leveraging Consumer Intelligence for Enhanced Real Time Decision Making

A demonstration will be made of how products and analytics solutions of media services which integrates transactional consumer data with online clicks and combined sources of additional intelligence, can be leveraged to help advertisers, advertising intermediaries, and media properties better run their businesses with actionable and valuable information-driven insights based on real behavioral and spending data. Insights will be provided to understand and measure consumer behavior for improved media targeting and planning and root decisions in real-time information based on actual purchase behavior. Analytical and predictive models will be presented in addition to mitigating privacy and security concerns.
Nick Curcuru, Vice President, Data Services, MasterCard

10 – 10:30 a.m.
Fulfilling Insatiable Consumer Demand for Content: The Technology Catalyst

Content itself has become just one element of the broader integration of technology and the consumer experience. Building data and analytics capabilities has also become essential. Operational strategy around new digital products and infrastructure are considered and implemented to meet evolving workflows throughout content creation as well as consumer demand for video across platforms. Technology executives will discuss how investments are being made in developing content, harness new technologies, expand internationally and drill down on operating efficiencies across all studio business units. Connecting content across the digital supply chain has never been more important . . . or closer to reality! This session looks at how the Hollywood studios are transforming production, distribution and the viewer experience by adding a third layer of information (audio, video and now data) to all of their assets.
Moderator: Ken Williams, Executive Director and Chief Executive Officer, Entertainment Technology Center at USC (ETC)
Michael Dube, Head of Streaming Media, National Public Radio (NPR)
Justin Herz, Senior Vice President, Direct-to-Consumer, Warner Bros. Digital Distribution and General Manager, Warner Bros. Advanced Digital Services
Nona Janssen Walls, Senior Vice President, Data Analytics, Lionsgate
Jason Lambert, Executive Director, Content Licensing & Metadata, Sony Pictures Entertainment
Ted Schilowitz, Futurist, 20th Century Fox
Introduction: Jason Kassin, Co-Founder & Chief Executive Officer, FilmTrack

10:30 – 11 a.m.

11 – 11:30 a.m.
WiTH KEYNOTE: The Power of Collaboration…We’re Better Together!

It has been proven that gender balanced teams are more innovative, create an inclusive and supportive culture, service clients better, generate greater profitability and increase stock prices for companies. What people don’t know is that the key to gender balanced teams is collaboration, a commonly feminine trait. Our Women in Technology: Hollywood (WiTH) sponsored Keynote presentation addresses the business imperative that men and women work better together because collaboration creates innovation throughout companies and constructs a mindset that is essential to contemporary organizations.
Shelley Zalis, Founder & Chief Executive Officer, The Girls’ Lounge
Introduction by: Nadya Ichinomiya, Co-Founder, Women in Technology: Hollywood (WiTH)

11:30 a.m. – 12 p.m.
FEATURED KEYNOTE: How Hollywood Predicted Cyber-Warfare (and How It Can Help Solve It)

Hollywood’s creative factories have built a global industry on their ability to be the first to imagine the future. In fact, several of its movies were the first to predict cyberwarfare and terrorism. The challenge is whether or not those same cinematic imaginations, aligned with studio IT and security colleagues, can innovate new strategies and solutions for a cyber-environment where risk reigns. Pulitzer Prize winner Fred Kaplan, “War Stories” columnist for Slate and author of the new best-seller Dark Territory: The Secret History of Cyber War, will share his view that Hollywood needs to be categorized as “critical infrastructure” by the federal government and, as such, must be more closely prioritized for governmental safekeeping alongside the power grid, water supplies, nuclear infrastructure and financial systems. Using numerous historical references, Kaplan will demonstrate how the HITS audience is in a unique position to influence national cyber policy and benefit from the results.
Fred Kaplan, Author and Pulitzer Prize-Winning Journalist
Introduction by: Richard Atkinson, Chairman, Content Delivery & Security Association (CDSA)

12 – 12:20 p.m
KEYNOTE: 5 Billion Smartphones = The Mobile Video Revolution

There will be 5 Billion Smartphones on the planet by 2018. This could presage the greatest explosion of media and entertainment revenue, but only if we can solve four major problems in our current Internet distribution system. Insights will be presented of the opportunities, technologies and solutions to overcome the impediments.
Jonathan Taplin, Director, Annenberg Innovation Lab, USC

12:20 – 12:50 p.m.
The Globalization of Delivery as Localized Content Drives Revenue Growth

The challenges of standards, automation and interfaces required to deliver content across over 100 countries and markets of the world to the storefronts of various platforms will be addressed to cover rights management, localization for language and ratings and marketing assets availability. This session looks at the global transformation of our businesses while working seamlessly across borders, and as economically possible, with minimal time to market.
Moderator: Jonathan Taplin, Director, Annenberg Innovation Lab, USC
Emmanuelle Borde, Executive Vice President, Global Mastering & Servicing, Studio Operations, Sony Pictures Entertainment
Gordon Prince, Vice President, Content Management & Distribution, Warner Bros. Technical Solutions
Catherine Retat, Vice President, Technical Operations & Servicing EMEA, Warner Bros. Technical Solutions
Mo Rhim, Head of Industry, Media & Platforms, DoubleClick at Google

12:50 – 1 p.m.
Introductions to Breakout Session Participants

Guy Finley, Executive Director, MESA

1 – 2 p.m

2 – 2:30 p.m.
Design Thinking: A Unified Framework for Innovation

Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Employing the several stages of Empathize, Define, Ideate, Prototype and Test, the product-development technique puts customers first on the way to creating goods and services. Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach brings together what is desirable from a human point of view with what is technologically feasible and economically viable.
Peter Hyer, Portfolio Director, IDEO

2:30 – 3 p.m.
Building Personal Connection with Consumers

Traditionally fans have long had a personal and emotional connection with their favorite movies and TV shows, but almost no relationship exists with the movie studios and TV networks that produce them. Digital media and data analytics are being successfully leveraged to transition from the traditional B2B to B2C relationship in the marketplace, offering unprecedented opportunities for studios and networks. Social Media has become the enabler of a paradigm shift for the content producers. Learnings from each individual studio approach as well as the collective approach to Direct to Consumer platforms will be discussed.
Moderator: Melva Benoit, Founder & Principal, The Marian Dupree Group
Duncan Houldsworth, former Executive Vice President & Executive Director, Data Strategy, Deutsche LA
Eric Iverson, Group Chief Information Officer, Sony Pictures Television
Ben Smith, Head of Experience, HULU
David Wertheimer, President, Digital, Fox Broadcasting
Braxton Woodham, Chief Technology Officer, Fandango

3 – 3:40 p.m.
KEYNOTE: VR/AR and The Augmented Human

A lighthearted, thought provoking journey, asking basic questions of where are we as a human race now and are we ready for the next steps in visualization at new levels of immersion and intensity. What have we learned from the past on what works for us as people constantly evolving and improve our tools to learn, entertain, enjoy, socialize and collaborate, and where are we going next? How much of what will create the success points of the emerging fields of VR and AR is truly related to pure technology advancements and how much is about humanity and our choices on how we’ve integrated technology into our modern lifestyles? The more we know about ourselves, the more we can predict the future of new forms of entertainment and productivity and what role technology plays in entertainment’s evolution.
Ted Schilowitz, Futurist, 20th Century Fox

3:40 – 4 p.m.
Breakout Sessions Instructions and Room Transition


4 – 6 p.m. (Multi-Track Break-Out Sessions)
Industry experts share innovative ideas, processes, or perspectives in an interactive and intimate way with the audience who are free to choose which topic/area they find most interesting. Sessions will address key areas on four separate tracks:



4 – 4:30 p.m.
Compliance and Finding the Best Pad Thai in Town – Which Should Be Harder?

Knowing that you are collecting and storing required documents for compliance is only half the battle. Searching and retrieving those documents for audits and/or legal reasons should be as simple as finding the best Thai restaurant in a new town. Learn how leading studios are leveraging the EP Studio Hub to automatically collect production documents from Scenechronize. Further, learn how the best document management system for the industry makes the entire process lighting fast. After attending this session, the only decision you’ll have to angst over is whether your Pad Thai has chicken, shrimp or pork.
Cameron Angeli, Executive Director of Originals, Starz
Darren Ehlers, Vice President, Products, Movie Magic Scenechronize Technologies, Entertainment Partners
Danielle Gerber, Manager of Production, AMC Networks
Rachel Lynn, Post Coordinator, HBO

4:30 – 5 p.m.
Anatomy of a Leak: Creating a Culture of Security at BBC Worldwide

In June 2014, James Hurrell got the phone call that every content operations manager dreads: scripts and footage from one of the BBC’s most popular and profitable shows had leaked in advance of the new season. The silver lining: the BBC reacted with a major cultural shift within the organization, mandating changes to processes, mindset and technology across a global operation. From training content security champions to imbuing line production staff with more responsibility to implementing new technology such as on-demand watermarking, this session illustrates how BBC Worldwide has become a global leader in content security.
James Hurrell, Premier Content Operations Manager, BBC Worldwide
Matt Thomas, Head of Sales, MediaSilo

5 – 5:30 p.m.
Bringing Order to Chaos: Film Production Moves into the Future

How does an Oscar® winning production company build a unifying, hybrid, cloud-based motion picture workflow that minimizes duplication of information and enables the implementation of clear and simple policies without disrupting the creative, technical and corporate processes that have served them well since 1982? What is needed to re-architect the user and data management of its corporate and film production structure and replace the manual, ad hoc and duplicative systems implemented by each department and by each production as stand-alone solutions? This enlightening session will explore the newly-created motion picture workflow that applies to the creation, collaboration, securitization, storage, backup and archiving of the data generated in the course of developing, producing and distributing of motion pictures in the years to come.
John O’Sullivan, Director of Technical Strategy, Microsoft
Lulu Zezza, Physical Production Executive, New Regency


4 – 4:30 p.m.
How to Disrupt in Media & Entertainment Through Corporate Intrapreneurship

Whether you realize it or not, you are in a high stakes race with external parties for long-term relevance; the winner will be the one that addresses their weaknesses first. They have great ideas but lack scale and you have scale but are lacking a way to identify and activate disruptive ideas. This session will teach you about how to embrace outside disruption and leverage your strength of scale to achieve disruptive outcomes.
Matt Joe, Vice President & Chief Technology Innovation Officer, North America, Avanade

4:30 – 5 p.m.
How to Stop Your Data from Driving You in the Wrong Direction

Decisions are made every day based on unreliable information delivered out of context with the goals of the user. No amount of analytics and visualization will prevent that Thelma and Louise moment until it’s too late. While all companies want to be more data-driven, few have the keys to make it happen. This session will provide a road map for IT and Business teams to collaborate together using modern data management for reliable data at scale. Business teams can then confidently use real-time relevant insight and recommended actions to harness the value and utilization of all IP assets, products, customers and more across channels, geographies and formats; all while IT maintains compliance, reduces costs, and increases efficiency. This session will include a live demo of Reltio for Media and Entertainment, highlighting a new wave of data-driven applications.
Ramon Chen, Chief Marketing Officer, Reltio
Curt Pearlman, Vice President, Solutions, Reltio

5 – 5:30 p.m.
Celebrating Women Who Are Leaders in Digital Disruption

Enterprise operations, technology and generations are changing as mobile, cloud and analytics impact the way that enterprises and people operate. Industry leaders are forced to embark on an unknown journey to discover what digital means and to transform technology and operations to meet the demands of this digital disruption. Cognizant Women Empowered celebrates the women who are leading digital transformation within their organizations and across industries. In this panel discussion, industry leading women share their experiences, challenges and their best practices in navigating and transforming systems and processes. They will talk about how digital has impacted their work and how their organizations are leading the transformation to digital. As the games of digital disruption in their work environments and operations, they will discuss what have they have learned along the way and what they think will help others with this digital challenge.
Moderator: Ana Perez, Manager, Cognizant Business Consulting, Information, Media & Entertainment
Sharon Braun, Vice President, Technology Solutions, Global Home Entertainment, Interactive Entertainment, DC Entertainment & Consumer Products, Warner Bros.
Mary Madill, Director, Data Services, Disney
Renee McGinnis, Senior Vice President Solutions – IT, Lionsgate
Diane Pappas, Chief Digital Officer, Strategic Planning & Digital Innovation, LAUSD, Office of the Superintendent


4 – 4:30 p.m.
New Distribution Models & How Technology Enables Monetization

What, where, when and how content can be sold are critical questions that need immediate answers. In a perfect world, enabled by advanced technology, a salesperson should be able to assess their library of content against any criteria, and do so in real time. In this conversational session, industry veteran and founder of Film Mode Entertainment discusses new distribution models in VOD and the impact these new models have on people, business processes and technology. Film Mode represents projects at all stages of the filmmaking process, often as Executive Producer, to help producers and distributors achieve maximum exposure for their films. In tandem with this process, Filmtrack’s solutions for contract administration, rights management, physical materials tracking and delivery, enable the film’s monetization strategy. Join us to learn how companies will drive sales productivity and growth through the effective management of the IP lifecycle.
Clay Epstein, President, Film Mode Entertainment
Jason Kassin, Co-Founder & Chief Executive Officer, FilmTrack

4:30 – 5 p.m.
Connected Assets Improve Productivity by 700%

You already know that your brand can use design as a competitive advantage. What you might not know is that Adobe Creative Cloud Libraries allow users to store and share assets across their Creative Cloud (CC) desktop and mobile applications. The CC Libraries panel appears in Photoshop, Premiere Pro, After Effects and nearly all of the Creative Cloud desktop apps and stores not only commonly-used files, but also creative assets like brushes, character styles, 3D characters and more. Learn how these and other features from Adobe’s Creative Cloud can improve productivity in your workflows.
Todd Burke, Principal Solutions Consultant, Adobe Systems Inc.

5 – 5:30 p.m.
One Software for the Enterprise: Abandoning Islands of Automation

Today’s M&E enterprises need to transform quickly into digital companies, managing customer, social and digital assets, and improve consumer engagement. What’s holding you back? Silos in content enterprises – Silos at an enterprise level, Silos within departments, Silos across content value chain and Silos across geographies. Traditionally, global M&E enterprises have adopted a ‘local implementations’ route. This has resulted in multiple localized, non-scalable digital asset management systems across different departments and locations with poor upstream and downstream collaboration within creative and broadcasting or production systems. For example, Production workflows use one system where dailies & cuts are viewed and distributed for review. Promo workflows receive offline support or are through a different system. Finished content workflows are managed within the Broadcast Operations department in a different system. Digital departments are now emerging as an entirely new silo, to publish content on OTT platforms or deal with digital distribution. At Prime Focus Technologies, we call this Islands of Automation. In this session, you will know how to adopt centralization and the benefits of ONE software for the enterprise.
Ramki Sankaranarayanan, Founder and Chief Executive Officer, Prime Focus Technologies


4 – 4:30 p.m.
Unpacking ETC’s “The Suitcase” Project

This session discusses “The Suitcase” movie and technical test led by the Entertainment Technology Center at USC. Panelists will examine the process of upstream authoritative metadata extraction so that it does not have to be recreated downstream. Richer metadata lives upstream (pre-production/production) but is subject to change. Data extracted towards the end of the post-production workflow is more authoritative, but not always as robust. Also included will be a review of the benefits and use of the MarkLogic NoSQL semantic database platform and the C4 ID system, which uniquely identifies assets, as the primary technologies for managing the data from the multiple divergent systems used throughout the production.
Anthony Accardo, Director, Research and Development, Disney/ABC Television Group
Matt Turner, Chief Technology Officer, Media & Entertainment, MarkLogic
Erik Weaver, Project Lead, Production in the Cloud, Entertainment Technology Center at USC

4:30 – 5 p.m.
Managing Supply Chain Metadata for a Global Marketplace

Google is the master of search (helping you find what you’re looking for) whereas discovery is unexpectedly experiencing great content you didn’t even know you wanted. The underlying ingredient for success in either approach is robust metadata and ALL content now requires more than creating title metadata and distributing as broadly as possible. In a global media marketplace, confounding factors such as language, genres, and cultural interpretation threaten to disrupt content discovery. Appropriate metadata governance also determines how well an organization can track assets, as well as interpret and improve market performance. This session explores best practices in metadata management of leading content providers and distributors.
Teresa Phillips, Senior Vice President, V2Solutions

5 – 5:30 p.m.
Who’s Writing Your Resume? The Power of Metadata to Effectively Monetize Your Content Catalogs

Studios have huge untapped back catalogs and more digital distribution channels available to monetize content than ever, but important opportunities to creatively merchandise catalogs are being missed. Metadata is entered and lost at various points along the creation and distribution cycle causing confusion and unnecessary effort. Metadata is like advertising for your content. What is the impact of uninspired descriptions on your VOD sales? In this session, we’ll discuss the importance of controlling metadata throughout the lifecycle of an asset and the power of rich metadata to effectively package and promote your entire catalog and connect with audiences of interest.
Michael Jeffrey, Vice President, Market Solutions, Rovi

5:30 – 7 p.m.