Final Program

As of 11/6/14, subject to change.

Conference Schedule:

  • 12:30 p.m. – Registration Opens
  • 1 – 4 p.m. – Conference Sessions
  • 4 p.m. – Networking Reception

Conference Sessions:

1 – 1:10 p.m.
Welcome Remarks
Devendra Mishra, Executive Director, HITS and Chief Strategist, MESA

1:10 – 1:30 p.m.
The Role of Advanced Analytics in Shifting Business Environments
In 1962, Everett Rogers published the first edition of “Diffusion of Innovations,” the book that by the mid-2000’s had become one of the most cited publications in terms of social sciences, establishing itself as the cornerstone for consumer adoption of new technology. In many ways the Media and Entertainment industry finds itself center stage in a play featuring a host of potentially disruptive technologies that impact how consumers of all ages consume everything from news to movies. So what can a 50+ year old theory teach us about innovation and the role of advanced data and analytics in these shifting market places? In this presentation we will discuss how some of the world’s largest media and entertainment companies are using advanced data and analytics to help navigate through and thrive in an evolving media landscape.
Cameron Davies, Senior Vice President, Research and Analytics, NBCUniversal News Group

1:30 – 2:10 p.m.
Broadcast Data & Analytics: Leveraging Insights and Intimacy into Results!
There are a plethora of new tools designed to allow broadcasters to extract business intelligence across all business units. However, integration between disparate hardware and software platforms, and implementing data modeling systems across organizational silos are formidable challenges for broadcast IT professionals. This session will center on how successful broadcast leaders are infusing analytics throughout their organizations to optimize revenues and reduce costs.
Devendra Mishra, Executive Director, HITS and Chief Strategist, MESA
Ken Agena, Vice President Enterprise Solutions Delivery, CBS
Felix Cisneros, Vice President, Digital Supply Chain Operations, AMC Networks
Cameron Davies, Senior Vice President, Research and Analytics, NBCUniversal News Group
Dan Hawks, Principal Media Industry Consultant, SAS
Sally Hubbard, Director, Media Management and Taxonomy, HBO
Fabio Luzzi, Vice President, Data & Audience Development, Viacom

2:10 – 2:30 p.m.
Digital Advertising and The Evolution of the Non-Linear/Broadcast TV Model
Broadcast advertisers are increasing their demands to integrate and leverage social, mobile, data, cloud and analytics in their schedules. Creating new revenue streams, boosting customer satisfaction and enhancing brand awareness relies on an advertising model that is similarly evolving. Opportunities for increased collaboration between broadcast and advertiser IT departments around dynamic ad insertion technologies, alternate channels of consumer engagement, available ad inventory and increased technology integration will be explored and discussed.
Harold Geller, Chief Growth Officer, Advertising Digital Identification LLC (Ad-ID)
Interviewed by: Guy Finley, Executive Director, MESA

2:30 – 3 p.m.

3 – 3:20 p.m.
One-on-One with C-Suite’s Jeffrey Hayzlett
C-Suite with Jeffrey Hayzlett is an original primetime series on Bloomberg Television that brings viewers unprecedented access into the c-suite’s of some of the most powerful companies that are changing the business landscape. Hayzlett spends time with the the executive teams, discovering new perspective on boardroom decision-making from top executives sharing key learnings along the way. In this intimate conversation, Jeffrey discusses the latest trends in distribution and disruption in the television and broadcast space, including monetization, syndication, personal branding and reach.
Jeffrey Hayzlett, Founder, The Hayzlett Group
Interviewed by: Guy Finley, Executive Director, MESA

3:20 – 4 p.m.
Creating and Managing Smart Content: From Concept to Camera to Consumer
How do broadcasters create data-rich content from concept through production, post-production, into distribution and ultimately long-tail asset management/monetization? IT solution providers are building new forms of content intelligence — metadata, watermarking, content recognition — that are impacting digital workflow processes where data is encoded (and gathered) along each step in the production process to ensure that any and all monetization opportunities will be easily exploited regardless of the eventual platform.
Gary Olson, Principal, GHO Group
Ken Brady, Senior Vice President, Media Technology and Operations, Turner Broadcasting System
Peter Brickman, Chief Technology Officer, WNET
Steve Fastook, Senior Vice President, Technical and Commercial Operations, CNBC
Jacki Guerra, Vice President, Media Assets Services, A&E Television Networks
Josh Wiggins, Senior Vice President, Global Sales & Business Development, T3 Media

4 p.m.
Closing Remarks and Networking Reception on CCW show floor

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