Cameron Davies, NBC Universal

September 16, 2014 · Posted in Keynote · Comments Off on Cameron Davies, NBC Universal 

Cameron Davies HeadshotCameron Davies
Senior Vice President, Research and Analytics
NBCUniversal News Group

Cameron Davies is joining NBC Universal News Group’s Senior Vice President, Analytics.

Cameron fills a newly created role for the NBCUniversal News Group. Data and analytics are becoming increasingly important in the news and information business. He will develop and execute analytics, data and research strategies to further News Group priorities such as how we leverage Big Data, personalization of content and associated monetization strategies, alternative measurements and customer insights.

Cameron joined NBCUniversal News Group from Disney where he was Senior Director for Management Science and Integration. He worked closely with Disney executives to deliver analytics to drive business priorities. He led the analytics center of excellence for the Disney Company including Media Networks, Walt Disney Studios, Disney Interactive, and Disney Consumer Products. Cameron spent over 17 years at Disney developing and leading advanced analytical teams across a variety of business areas. Prior to joining Disney he spent time as a Professor of Business/Finance for Pensacola Christian College.

Cameron has a MBA, Master of Accountancy (MACC) and a BS Business Administration/Accounting from the University of West Florida.

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