Justin Herz, Warner Bros.

April 22, 2013 · Posted in Speakers 

Herz_JustinJustin Herz
Senior Vice President, Direct-to-Consumer,
Warner Bros. Digital Distribution &
General Manager, Warner Bros. Advanced Digital Services

Justin Herz was named Senior Vice President, Direct-to-Consumer, Warner Bros. Digital Distribution & General Manager, Warner Bros. Advanced Digital Services in April 2010.

In this role, he is responsible for all aspects of the direct-to-consumer business within Warner Bros. Digital Distribution and oversees a portfolio of consumer facing products, and services that generate value by creating and enhancing consumer engagement through direct interaction with Warner Bros. products. This includes oversight of global cloud based ownership services, consumer intelligence, crm initiatives, ecommerce and over the top businesses.

Herz is additionally responsible for overall management of Warner Bros. Advanced Digital Services. As part of Warner Bros. Technical Operations, Advanced Digital Services provides full-service, innovative, interactive solutions and shared services that are leveraged broadly across the studio with an organization combining technology, marketing, and creative services expertise. The group is responsible for many Warner Bros. digital products and platforms including the launch of Ultraviolet.

Prior to his current post, Herz served as Vice President, Digital Marketing and Production Services, Warner Bros. Advanced Digital Services, where he had oversight of the division’s marketing and production efforts, managing producers, project and product managers and design staff in the creation of branded consumer sites, including warnerbros.com and HarryPotter.com. Additionally, he coordinated global marketing and promotional campaigns to support theatrical, home video, games, and consumer products releases as well as supported Warner Bros.’ direct-to-consumer efforts.

Additionally, Herz managed the Advanced Digital Services mobile product development organization in the design and creation of Warner Bros. mobile applications and games, wireless application protocol sites, and personalization content in support of the Studio’s mobile publishing and licensing business.

Herz joined Warner Bros. in 2003 as Vice President, Client Services, Warner Bros. Online. Prior to that, he helped start Tonos Entertainment, joining the company in 2000 as Executive Vice President and General Manager before being promoted to Chief Executive Officer in 2001. From 1999 to 2000, he was Senior Vice President/General Manager at MTV Networks’ Sonicnet.com. Before that, Herz served for three years as Vice President of Production for MTV Interactive, and from 1990 to 1995, he was Director of Production at AT&T/Downtown Digital.

Herz holds a Bachelor of Arts degree from Columbia University.

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