Aaron Edell, GrayMeta

September 30, 2015 · Posted in Speakers · Comments Off on Aaron Edell, GrayMeta 

Aaron Edell picAaron Edell
Vice President, Operations and Professional Services

Aaron grew up in the industry, his father being talent for ABC-TV and KGO radio, and his mother an executive producer. After college, Edell produced several award-winning documentaries and a show for PBS. In 2007, he joined a start-up called SAMMA systems where he helped design the Emmy award-winning product line that specialized in the migration of legacy video assets to file-based media. SAMMA was acquired by Front Porch Digital in 2008 where Aaron went on to become the senior solutions architect and primary subject matter expert for all the content storage management, broadcast/media workflow, and metadata management products, building solutions for some of the largest broadcasters and media companies worldwide. After Oracle acquired Front Porch Digital in 2014, Aaron joined GrayMeta as a wearer of many hats, primarily building and evangelizing on the core product; automated metadata harvesting, storing, indexing, and centralizing.

Mark Orne, Screen Engine

September 29, 2015 · Posted in Speakers · Comments Off on Mark Orne, Screen Engine 

Mark Orne-ScreenEngine LLCMark Orne
Senior Vice President, Digital Entertainment
Screen Engine

As SVP of Screen Engine’s Digital Entertainment division, Mark Orne draws on over fifteen years of entertainment research experience to provide home entertainment, games and technology clients with strategic market research critical to the constantly changing business.

Mr. Orne comes to Screen Engine after running the consumer insights group at Sony Pictures Home Entertainment for twelve years, where his understanding of the industry was considered invaluable. As Executive Director, he led all market research for Sony’s DVD, Blu-ray and digital releases. Mr. Orne also oversaw consumer trends reporting and advising on new business and technology.

Prior to joining Sony, Mr. Orne developed his market research skills as a project director in the entertainment group of Lieberman Research Worldwide. He holds a Master’s in Communication Management from USC and a B.A. in Sociology from UCLA.

Laurie Hutto-Hill, IBM

September 29, 2015 · Posted in Speakers · Comments Off on Laurie Hutto-Hill, IBM 

Laurie Hutto-Hill - IBM 2015Laurie Hutto-Hill
Consulting Vice President and M&E Lead

In May 2013, Laurie Hutto-Hill joined IBM as the Vice President and Partner of the Media and Entertainment Sector for IBM GBS. In this executive capacity, she is responsible for leading the media and entertainment sector.

Laurie has over twenty five years of telecommunications, media and entertainment industry and Sales Leadership experience. Prior to joining IBM, Laurie was the General Manager and Sales Leader at Dell, Inc. in Dallas, Texas. From 2010 until present, she led the telecommunications, media and entertainment industry practice including managing the sales leadership, marketing, account teams, business development, financials and vertical solution product development for several of the largest customers within the industry. Before joining Dell, Laurie was the General Manager for the telecommunications, media and entertainment industry at HP/EDS. In addition to her leadership and sales responsibilities, she led front end business consulting engagements, large outsourcing projects and solution and asset development. She has a reputation for leading and growing global teams and building deep senior client relationships. Prior to that time, she held several executive positions supporting the communications industry including key delivery and operations roles.

Laurie holds an MBA from Samford University in Birmingham, Alabama and a BS in Computer and Information Sciences from the University of South Alabama in Mobile, Alabama. She is also a member of the CTIA Advisory Board from May 2012 to present.

Dr. John Mooney, Pepperdine University

September 29, 2015 · Posted in Speakers · Comments Off on Dr. John Mooney, Pepperdine University 

John Mooney-PepperdineDr. John Mooney
Executive Director, Institute for Entertainment, Media and Culture
Pepperdine University

Dr. John Mooney, Executive Director of the Institute for Entertainment, Media, and Culture, also serves as an Associate Professor of Information Systems and Technology Management at Pepperdine University’s Graziadio School of Business and Management as well as a Research Affiliate at the MIT Sloan Center for Information Systems Research. Dr. Mooney holds a BS in Computer Science and a Master of Management Science both from University College Dublin, Ireland, and a Ph.D. in Information Systems and Business Strategy from UC Irvine. His current teaching and research interests include effective management practices and executive responsibilities for business analytics and digital innovation.

From 2014-2015 Dr. Mooney served as Interim Associate Dean for Academic Affairs and Online Programs. He served as department chair for Strategy, Information Systems and Decision Sciences from 2012-2014, and as Associate Dean of Academic Programs and Executive Education from 2005-2010 when his responsibilities included leadership and oversight of the development and delivery of the Graziadio School’s portfolio of degree programs for business professionals and executives. Dr. Mooney is a member of the editorial boards of MIS Quarterly Executive, the Journal of Strategic Information Systems, the eService Journal and the Journal of Global Responsibility. He was a co-founder of RealExPayments and served as a non-executive director until its acquisition in 2015. John was also the founding co-chair of the AACSB Associate Deans Affinity Group, and now leads the design and delivery of AACSB’s Seminar for New Associate Deans. He was Vice President for Chapters and Affiliated Organizations at the Association for Information Systems (AIS) from 2004-2007, and will serve as Conference Co-Chair for its 2016 International Conference on Information Systems, which will be held in Dublin, Ireland.

John is married to Dr. Angela Tripoli, a former professor of Organization Behavior who now coaches executives and business owners through life and career transitions. They are blessed with one daughter, whose passion is ballet. John volunteers his time at St. Thomas More catholic parish in Irvine, building props and managing the backstage crew for Maple Youth Ballet, and as a “Lead Trail Boss” and “Lead Land Steward” at the Irvine Ranch Natural Landmarks. He has been honored with a number of teaching, research and service awards.

Bob Gearing, Socialbakers

September 29, 2015 · Posted in Speakers · Comments Off on Bob Gearing, Socialbakers 

Bob Gearing SocialbakerBob Gearing
Director of Strategic Accounts, North America

At Socialbakers our mission is to become the industry standard for the way social marketing is measured and optimized. We’re members of the Facebook Marketing Partners program, and serve over 2,500 clients across 100 countries. We track, analyze, and benchmark over 8 million social profiles across all the major social platforms including Facebook, Twitter, YouTube, LinkedIn, Instagram, Google+ and VK. At Socialbakers Bob has brought on partners like the NHL, L’Oreal, JetBlue and GroupM.

Prior to joining Socialbakers Bob spent five years in digital video. During that time he sold large digital sponsorships across properties such as the IMG Mercedes-Benz Fashion Week live stream (Rightster), New York Yankees Radio/Digital (CBS Radio) & College properties such as LSU, Nebraska, Oregon, Duke and The Big 12 Conference (NeuLion).”

Jay Tucker, USC Marshall

September 28, 2015 · Posted in Speakers · Comments Off on Jay Tucker, USC Marshall 

Jay Tucker USC 2015Jay Tucker
Chief Marketing Officer & Head of Programs
USC Institute for Communication Technology Management

Jay Tucker is a marketer, educator, and technology leader with over 20 years of experience in the technology, academic and entertainment sectors. CTM is the world’s leading Institute at the intersection of technology and content, offering its members cutting-edge global research and business strategy, executive education and leadership forums for the digital communications sector.

At CTM, Jay is responsible for communicating the Institute’s vision, thought leadership, educational offerings and major events to consortium members and the larger community. Tucker also handles CTM’s forums and programs, including the semi-annual Executive Roundtable. In fall 2012, Jay launched Silicon Beach @ USC (http://siliconbeachusc.com), a two-day event featuring a venture competition and a conference focused on innovation, investment, and new ventures related to technology and digital content.

Previously, Jay spent over 10 years building out network infrastructure, developing websites, managing IT support and teaching students and educators to use interactive media. He has taught courses on technology management, technology convergence, digital media, and media literacy to professionals at corporations and non-profit organizations. Jay also speaks at academic and industry events, covering digital technologies and media, technology start-ups and other topics.

Jay holds an MBA in Marketing & Media Management from the UCLA Anderson School of Management, an MA in Instructional and Learning Technologies from Columbia University, and a dual Bachelors degree from Stanford University in Political Science and African & Afro-American Studies. He resides in Santa Monica, CA.

Jennifer Cooper, Adobe

September 28, 2015 · Posted in Speakers · Comments Off on Jennifer Cooper, Adobe 

Jennifer Cooper, Adobe 2015 (cropped)Jennifer Cooper
Global Head, M&E and Broadcast Industry Strategy & Marketing

Jennifer Cooper brings more than 20 years of experience in sales, business development and strategy management in technology, publishing and digital media industries. Her work with C-level digital media executives provides her with extensive knowledge of publishing, media and entertainment industries as well as best business practices and solutions.

Prior to joining Adobe, Jennifer was Founder and CEO of Mixercast, a social applications company. Before that, she served as Executive Director of Business Development for Yahoo! Inc., where she designed and launched Yahoo!’s first video subscription service and managed large media industry relationships including Hearst, Scripps, ABC/Disney, Viacom, Time Warner, Fox and NBC Universal. In addition, she was responsible for crafting and implementing broadband video content strategy, sourcing and acquisitions for co-branded portals such as ATT Yahoo! DSL, Verizon Yahoo! DSL, Rogers Yahoo! and BT Yahoo!.

Jennifer began her career managing sales at enterprise technology companies such as Oracle, Xerox and IBM before advancing into strategic business development positions at VXtreme Inc. (now the Microsoft Windows media platform) and Microsoft. As founder and executive vice president of nCommand, Inc, Jennifer served on the board of directors and was responsible for securing initial rounds of Venture financing, as well as creating initial client relationships for nCommand’s products.

Jennifer holds a dual B.S. degree in computer science and marketing from San Francisco State University. She also participated in the MBA program at UC Davis and studied law at Golden

Tom Moran, CenturyLink

September 28, 2015 · Posted in Speakers · Comments Off on Tom Moran, CenturyLink 

Tom MoranTom Moran
Manager, Solutions Development

Tom Moran is the Senior Director of Media and Entertainment Marketing for Savvis Communications, a CenturyLink Company. Tom studied at the University of Minnesota and then began his career as a freelance photo journalist, fine artist and musician, based in London England.

As an arts minded technologist Moran has done pioneering work in digital media production, management and distribution, much of it while working for the Technology startup WAM!NET, which was acquired by Savvis in 2003.

For the past 15 years Tom has played a leading role in developing solutions for creating, digitizing, managing and distributing media for individual artists, arts institutions, and businesses both large and small, most notably working with many of the major music companies and film industry service providers in developing their digital supply chain strategies and capabilities. His work in these areas has been recognized with patents and by organizations such as the Global Society for Asset Management, as a Board Member of the Content Distribution and Security Association and by the Media and Entertainment Services Alliance, were he chairs the digital supply chain committee. Moran regularly writes for trade publications and speaks at industry events on topics related to technology in the media industry.

Shaun Doyle, Cognitive Box

September 23, 2015 · Posted in Speakers · Comments Off on Shaun Doyle, Cognitive Box 

shaun doyle - cognitive boxShaun Doyle
President & Chief Executive Officer
Cognitive Box

Shaun Doyle is President & CEO of Cognitive Box – a global team of business and technical consultants who advise organizations on how to gain sustainable and competitive advantage through the exploitation of their customer information.

He has extensive experience in the design, development and implementation of customer-focused database marketing systems across various industries and has built more then 200 marketing solutions for blue chip enterprises in the financial services, retail, mail order, utilities, charity, media, gaming and telecommunications sectors. His global client list spans the US, Europe, Asia and Australia.

Prior to founding Cognitive Box in 2002, Shaun was the VP of Intelligent Marketing Solutions at SAS responsible for developing business-oriented marketing solutions throughout the SAS organization. Areas of concentration included SAS Marketing Automation Solution and SAS industry specific solutions for Telco and Retail Banking. Before joining SAS, Doyle was Founder & Chairman of Intrinsic, a campaign management vendor acquired by SAS in March 2001. Earlier in his career, he co-founded Berry Consulting, a firm specializing in database marketing.

Art Raymond, Levels Beyond

September 23, 2015 · Posted in Speakers · Comments Off on Art Raymond, Levels Beyond 

Art Raymond - LevelsBeyondArt Raymond
Chief Executive Officer
Levels Beyond

With over two decades in the tech space, our co-founder, Art Raymond, has created cutting-edge solutions for finance, operations, media management, and technology companies. A graduate of California Polytechnic, Art has been a consultant at Deloitte and Touche and a divisional CIO with Hearst Corp. Starting out with Freedom Communications as a project lead and eventually becoming an IT Senior in Southern California, Art’s experience ranges from launching new financial systems, directing a company’s first foray into the interactive cable space, and developing new divisional product launches. With his pulse on the latest technologies, Art has a clear vision for strategic opportunities for his clients and supports those ideas with breakthrough solutions.

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