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July 20, 2015 · Posted in Home Page 

So Much Data.
So Many Decisions.
What’s an M&E Exec To Do?

The annual HITS Data, Marketing and Analytics Summit (DM&A) is again center stage for CIOs, CMOs and CTOs of the Hollywood Studios and TV Networks to take stock of the progress achieved and envisioned in the use of actionable data and analytics in transforming the way they do business.

Now in its fourth year. DM&A will again bring together marketing, operations and information technology leaders from throughout the M&E industries to discuss how new technologies and tools are boosting the success, audience and profitability of film, TV and home entertainment across multiple distribution platforms. What best practices are they using to harness the flood of consumer data that is now available? And how are the enterprises themselves adapting between divisions to maximize the effectiveness of this information?

The Summit will demonstrate how the exponential growth in Storage, Social Networking, Internet Bandwidth, Cloud and Data Science, combined with Global Expansion, has positioned media & entertainment companies for astonishing outcomes as long as they can collect the right information, ask the right questions and, make the right decisions — bolting on creative expertise to rapidly advancing business intelligence.

Session Topics Include:

  • Digital Marketing Technologies, Processes & Structures to Satisfy Consumers
  • Bridging the Analytical Divide: Emerging Technologies Research Report
  • Cross-Industry Panel: Data Analytics: “Understanding Consumer and Influencing Decision Making”
  • Achieving Clarity, Precision and Emotional Alignment in Hollywood’s Story Telling
  • Get to the Heart of the Brand through Storytelling – How Story Analysis Can Revolutionize Marketing Strategy!
  • Where have All the Viewers Gone?
  • Building a Data-driven Culture in Corporations

Who should attend? YOU, if you work in:

  • Asset Management
  • Digital Media
  • Sales & Marketing
  • Digital Distribution
  • IT
  • Finance
  • Operations
  • Technology Solutions
  • Business Intelligence
  • Content Delivery

Don’t Miss Out on this Exclusive Event. Register today!

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