Marco Hansell, twtMob

September 19, 2014 · Posted in Speakers 

MarcoHansellMarco Hansell
Chief Executive Officer & Founder
twtMob

Marco Hansell has served as twtMob’s Chief Executive Officer and as a director since the company’s inception. Mr. Hansell started a digital agency in 2003 that helped launch digital careers and monetize digital identities of artists including: John Legend; Ludacris; E-40; Game; Bobby Valentino, Chingy and more. In his capacity as founder of Fan Force LLC, Mr. Hansell identified and developed new media technologies built around promoting and monetizing digital brands. Mr. Hansell’s understanding of the strength of influencer marketing, strong contacts in both the social media and entertainment world has helped him launch twtMob LLC with extremely low cost and quickly develop revenues. In two and a half years, Mr. Hansell has transformed an initial investment of roughly $15,000 into a company that booked more than $1m in revenue in 2012 and reached more than 400 million daily impressions. In the company’s recent years of operations twtMob reaches nearly 1 billion impressions and manages nearly 80% and 50% respectively of the top 100 Twitter and Instagram Social Influencer campaigns run by top brands such as every major film studio including, Paramount, Universal Pictures, Warner etc. companies like Corona, Microsoft and more.

Mr. Hansell has been consistently been ahead of the curve in technology development and integration, particularly as it concerns monetizing digital brands as well as influencer marketing strategies. Strategies such as digital street teams, online fan clubs, widget distribution and viral video promotion, live artist chats, vanity phone numbers and lastly twtMob are just a number of innovative technologies and strategies that Mr. Hansell has developed or helped spearhead years before these tactics became mainstream.

In 2005, Mr. Hansell received his Bachelor of Arts degree from Babson College – the institute with the #1 ranked Entreprenuership program for fourteen consecutive years according U.S. News and World Report. During his studies at Babson, Mr. Hansell had extensive training in business development: financial planning; forecasting; business plan development; marketing/sales; accounting and countless other facets of the contemporary entrepreneur. In only his freshman year, Mr. Hansell was given financing from Babson to run an apparel company for his university. Also while at Babson, Mr. Hansell’s other endeavors included: operating an independent label; conducting street promotions for BMG prior to the Sony merger and developing the digital agency Elevator Media.

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