Justin Pertschuk, DreamWorks Animation

August 26, 2014 · Posted in Speakers 

Justin Pertschuk DreamWorks x300Justin Pertschuk
Head of Digital Marketing
DreamWorks Animation

Justin Pertschuk joined DreamWorks Animation in January of 2014, and serves as Head of Digital Marketing. Justin and his department oversee digital and social marketing for film, television, and DWA franchises. Previous to DreamWorks, he was President of 42 Entertainment, a ground breaking and award winning trans-media agency.

Prior to joining 42 Entertainment, Justin was an eleven year Disney veteran and a pioneer of the studio’s early digital marketing efforts. As the digital landscape evolved, Justin helped keep Disney on the cutting edge, being the first film studio to use rich media in digital advertising, establishing the studio’s first marketing profiles and campaigns on MySpace, Facebook and Twitter, and launching the studio’s first mobile sites and iPhone apps. Justin also holds a patent for a digital ticketing technology that he co-developed while at Disney, that enabled guests to simultaneously search multiple databases for movie tickets

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