Jared Lake, Hawthorne Direct

September 18, 2014 · Posted in Speakers 

Jared LakeJared Lake
Director, Digital Media
Hawthorne Direct


Jared partners with high profile clients and works with the agency’s Digital Group to develop responsive web design campaigns across all platforms – from mobile to social – for Hawthorne’s diverse clientele.

Prior to joining Hawthorne Direct as Director, Digital Media, Jared Lake had been Director, Business Development, with M&C Saatchi Mobile in Los Angeles. There, he was responsible for managing the business development team in North American and ensuring revenue growth via new business for that leading full service mobile agency. During this time, he worked with numerous brands and direct response clients, including Yammer, AOL, Sony Pictures, and Intel. He also led the development and strategy on all new business pitches for consumer brands, mobile game developers, e-commerce & traditional retail and mobile developers seeking app marketing, strong, cost efficient user acquisition, and branding/awareness campaigns.

From 2010 to 2012, Lake was a Digital & Social Media Consultant. He provided strategic digital and social media consulting services for such notable music artists as Kanye West and Frank Ocean. On behalf of his diverse clients, he also supervised content distribution, the leveraging of a strong Web presence, and developing a variety of e-commerce initiatives.

As Director, Business Development, for Impact Mobile in Los Angeles (2009-2012,) Lake led West Coast business development and sales — with an emphasis on entertainment and retail sectors — for that mobile technology services company. Impact Mobile provided clients with SMS aggregation and connectivity services, mobile marketing software, and services for brands and retailers. He also prospected, negotiated, and secured agreements with brands and retailers to license Impact Mobile’s proprietary “JumpTXT SMS” campaign platform.

Earlier, Lake had been an agent with, and a founding member of, the renowned William Morris Agency’s Digital Media division. In that role, he generated new revenues for the agency by providing consulting services to technology companies, licensing and selling digital content, and developing digital, social media and direct-to-consumer marketing and distribution strategies for the agency’s roster of talent. He also licensed and sold original digital video content to web and mobile distribution partners, including YouTube, Hulu, Crackle, MySpace, Yahoo, Amazon, and iTunes.

Lake holds a BA Degree from the University of Hartford.

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