Marco Hansell, twtMob

September 19, 2014 · Posted in Speakers · Comments Off on Marco Hansell, twtMob 

MarcoHansellMarco Hansell
Chief Executive Officer & Founder

Marco Hansell has served as twtMob’s Chief Executive Officer and as a director since the company’s inception. Mr. Hansell started a digital agency in 2003 that helped launch digital careers and monetize digital identities of artists including: John Legend; Ludacris; E-40; Game; Bobby Valentino, Chingy and more. In his capacity as founder of Fan Force LLC, Mr. Hansell identified and developed new media technologies built around promoting and monetizing digital brands. Mr. Hansell’s understanding of the strength of influencer marketing, strong contacts in both the social media and entertainment world has helped him launch twtMob LLC with extremely low cost and quickly develop revenues. In two and a half years, Mr. Hansell has transformed an initial investment of roughly $15,000 into a company that booked more than $1m in revenue in 2012 and reached more than 400 million daily impressions. In the company’s recent years of operations twtMob reaches nearly 1 billion impressions and manages nearly 80% and 50% respectively of the top 100 Twitter and Instagram Social Influencer campaigns run by top brands such as every major film studio including, Paramount, Universal Pictures, Warner etc. companies like Corona, Microsoft and more.

Mr. Hansell has been consistently been ahead of the curve in technology development and integration, particularly as it concerns monetizing digital brands as well as influencer marketing strategies. Strategies such as digital street teams, online fan clubs, widget distribution and viral video promotion, live artist chats, vanity phone numbers and lastly twtMob are just a number of innovative technologies and strategies that Mr. Hansell has developed or helped spearhead years before these tactics became mainstream.

In 2005, Mr. Hansell received his Bachelor of Arts degree from Babson College – the institute with the #1 ranked Entreprenuership program for fourteen consecutive years according U.S. News and World Report. During his studies at Babson, Mr. Hansell had extensive training in business development: financial planning; forecasting; business plan development; marketing/sales; accounting and countless other facets of the contemporary entrepreneur. In only his freshman year, Mr. Hansell was given financing from Babson to run an apparel company for his university. Also while at Babson, Mr. Hansell’s other endeavors included: operating an independent label; conducting street promotions for BMG prior to the Sony merger and developing the digital agency Elevator Media.

Amanda Brophy, Box

September 18, 2014 · Posted in Speakers · Comments Off on Amanda Brophy, Box 

Amanda Brophy, BoxAmanda Brophy
Group Product Marketing Manager

Amanda is a Group Product Marketing Manager at Box focused on industry and solution Marketing. Prior to Box, Amanda worked at Microsoft focusing on SharePoint partner and small and mid-sized business marketing. Amanda has an MBA from the MIT Sloan School of Management and a BA in Economics from Stanford.

Peter Proud, Cortex

September 18, 2014 · Posted in Speakers · Comments Off on Peter Proud, Cortex 

Peter ProudPeter Proud
Founder and Managing Director

Peter is the founder and Managing Director of Cortex, a WPP agency that has a strategic partnership with Microsoft. The two companies have jointly developed a new cloud based marketing solutions built on Azure. Before this engagement Peter joined Accenture in April 2009 taking on the role of Managing Director of Strategic Accounts and Partnerships for Accenture Interactive Digital Practice, which provided integrated marketing, technology and analytics solutions for the digital world. Prior to joining Accenture, Peter worked at Microsoft for 14 years, managing accounts for some of the world’s leading household names. He was integral in the establishment of Microsoft’s One Microsoft initiative.

Nelson Granados, Pepperdine University

September 18, 2014 · Posted in Speakers · Comments Off on Nelson Granados, Pepperdine University 

ngranadoNelson F. Granados, PhD
Associate Professor, Information Systems
Graziadio School of Business & Management
Pepperdine University

Dr. Granados actively combines academia with practice, as a member of the Board of Advisors and executive for several technology start-ups. His broad research interests are related to the strategic and economic consequences of digital innovation, and his current focus is on the impact of the Internet channel on the travel, media, and entertainment industries. Prior to joining academia, Dr. Granados performed multiple marketing management positions in the airline industry across four continents, and he was also a product manager for enterprise systems at IBM Colombia.

His research on the economic and informational impacts of the Internet channel has appeared in top IS journals such as MIS Quarterly, Information Systems Research, Journal of Management Information Systems, and Decision Support Systems. This research has received multiple awards and recognitions, including the Rothschild Research Fellow, the Julian Virtue Professorship, e-Business Best Paper at the INFORMS Annual Meeting, Best Publication of the Year in the Information Systems academic field, and Best Paper of the Year in the Journal of the Association for Information Systems. He was also recognized as Best Reviewer of the Year by the Journal of Strategic Information Systems.

Jared Lake, Hawthorne Direct

September 18, 2014 · Posted in Speakers · Comments Off on Jared Lake, Hawthorne Direct 

Jared LakeJared Lake
Director, Digital Media
Hawthorne Direct

Jared partners with high profile clients and works with the agency’s Digital Group to develop responsive web design campaigns across all platforms – from mobile to social – for Hawthorne’s diverse clientele.

Prior to joining Hawthorne Direct as Director, Digital Media, Jared Lake had been Director, Business Development, with M&C Saatchi Mobile in Los Angeles. There, he was responsible for managing the business development team in North American and ensuring revenue growth via new business for that leading full service mobile agency. During this time, he worked with numerous brands and direct response clients, including Yammer, AOL, Sony Pictures, and Intel. He also led the development and strategy on all new business pitches for consumer brands, mobile game developers, e-commerce & traditional retail and mobile developers seeking app marketing, strong, cost efficient user acquisition, and branding/awareness campaigns.

From 2010 to 2012, Lake was a Digital & Social Media Consultant. He provided strategic digital and social media consulting services for such notable music artists as Kanye West and Frank Ocean. On behalf of his diverse clients, he also supervised content distribution, the leveraging of a strong Web presence, and developing a variety of e-commerce initiatives.

As Director, Business Development, for Impact Mobile in Los Angeles (2009-2012,) Lake led West Coast business development and sales — with an emphasis on entertainment and retail sectors — for that mobile technology services company. Impact Mobile provided clients with SMS aggregation and connectivity services, mobile marketing software, and services for brands and retailers. He also prospected, negotiated, and secured agreements with brands and retailers to license Impact Mobile’s proprietary “JumpTXT SMS” campaign platform.

Earlier, Lake had been an agent with, and a founding member of, the renowned William Morris Agency’s Digital Media division. In that role, he generated new revenues for the agency by providing consulting services to technology companies, licensing and selling digital content, and developing digital, social media and direct-to-consumer marketing and distribution strategies for the agency’s roster of talent. He also licensed and sold original digital video content to web and mobile distribution partners, including YouTube, Hulu, Crackle, MySpace, Yahoo, Amazon, and iTunes.

Lake holds a BA Degree from the University of Hartford.

Andrew Wallenstein, Variety

September 16, 2014 · Posted in Speakers · Comments Off on Andrew Wallenstein, Variety 

Wallenstein-AndrewAndrew Wallenstein
Editor-In-Chief, Digital & Variety magazine

Andrew Wallenstein is editor-in-chief, digital, of and Variety magazine. He has been with the publication since 2011, where he oversees daily and weekly coverage of the entertainment industry with a focus on technology issues. He was at The Hollywood Reporter from 2002 to 2010, where he held various top posts including editor of Wallenstein has been an on-air contributor for NPR’s “All Things Considered” for nearly a decade and also hosted the TV Guide Channel’s “Square Off,” a weekly primetime series about the TV industry, in 2006-07. He has a master’s degree in journalism from Columbia University and has taught undergraduate journalism at several universities. His work has also appeared in the New York Times, Boston Globe and Business Week.

Jay Tucker, USC

September 11, 2014 · Posted in Speakers · Comments Off on Jay Tucker, USC 

LO_5B0A0043_original​Jay Tucker
​Chief Marketing Officer, Institute for Communication Technology Management
USC Marshall School of Business

Jay Tucker is a marketer, educator, and technology leader with over 20 years of experience in the technology, academic and entertainment sectors. CTM is the world’s leading Institute at the intersection of technology and content, offering its members cutting-edge global research and business strategy, executive education and leadership forums for the digital industry. CTM’s corporate partners include AT&T, Verizon, HP, Cisco, Qualcomm, Motorola, Alcatel-Lucent, Ogilvy, Intel, Adobe, Fox and Disney. At CTM, Jay is responsible for communicating the Institute’s vision, thought leadership, educational offerings and major events to consortium members and the larger community. Tucker also handles CTM’s forums and programs, including the semi-annual Executive Roundtable.

In fall 2012, Jay launched Silicon Beach @ USC (, a two-day event featuring a venture competition and a conference focused on innovation, investment, and new ventures related to technology and digital content. In 2010, Jay re-launched the Advanced Management Program, CTM’s flagship five-day educational experience for rising leaders. Jay also helped to co-author the strategic plan for the Marshall School of Business.

Previously, Jay spent over 10 years building out network infrastructure, developing websites, managing IT support and teaching students and educators to use interactive media. He has taught courses on technology management, technology convergence, digital media, and media literacy to professionals at corporations and non-profit organizations. Jay also speaks at academic and industry events, covering digital technologies and media, technology start-ups and other topics.

Jay holds an MBA in Marketing & Media Management from the UCLA Anderson School of Management, an MA in Instructional and Learning Technologies from Columbia University, and a dual Bachelors degree from Stanford University in Political Science and African & Afro-American Studies. He resides in Santa Monica, CA.

Melva Benoit, The Marian Dupree Group

September 10, 2014 · Posted in Speakers · Comments Off on Melva Benoit, The Marian Dupree Group 

Melva Benoit HeadshotMelva Benoit
Founder and Principal
The Marian Dupree Group, LLC

Melva Benoit is a visionary leader in the media industry with a passion for strategy, content creation and research. Most recently, she led entertainment research for 8 years at FOX Broadcasting Company. During her tenure at FOX, the network ranked number one among the four major broadcast networks for a record 8 years. After FOX, Melva established The Marian Dupree Group, LLC – a management consulting firm which advises senior management of start-ups and Fortune 500 companies.

Melva is highly regarded for being both intellectually curious and realistically pragmatic. She has a talent for cultivating and maintaining key stakeholder relationships, identifying talent, empowering teams and driving a high-performance culture. Melva has held senior executive positions in major broadcast, cable and digital networks including Fox, Disney, NBC, Comedy Central, Cartoon Network and Nickelodeon.

Melva was included in the 2007 class of Broadcasting and Cable’s Women to Watch. In 2012, she received the Next Generation Market Research Innovation Award in Thought Leadership for her work in Social Media Measurement.

Melva currently serves on the boards of Reel Image, Inc and the USC CTM: Institute for Communication Technology Management at the USC Marshall School of Business.

Melva resides in the Los Angeles area with her husband and two daughters.

Jennifer Cooper, Adobe

September 9, 2014 · Posted in Speakers · Comments Off on Jennifer Cooper, Adobe 

Jennifer CooperJennifer Cooper
Global Head of Media, Broadcast and Entertainment Industry Strategy and Marketing
Adobe Systems

Jennifer Cooper brings more than 20 years of experience in sales, business development and strategy management in technology, publishing and digital media industries. Her work with C-level digital media executives provides her with extensive knowledge of publishing, media and entertainment industries as well as best business practices and solutions.

Prior to joining Adobe, Jennifer was Founder and CEO of Mixercast, a social applications company. Before that, she served as Executive Director of Business Development for Yahoo! Inc., where she designed and launched Yahoo!’s first video subscription service and managed large media industry relationships including Hearst, Scripps, ABC/Disney, Viacom, Time Warner, Fox and NBC Universal. In addition, she was responsible for crafting and implementing broadband video content strategy, sourcing and acquisitions for co-branded portals such as ATT Yahoo! DSL, Verizon Yahoo! DSL, Rogers Yahoo! and BT Yahoo!.

Jennifer began her career managing sales at enterprise technology companies such as Oracle, Xerox and IBM before advancing into strategic business development positions at VXtreme Inc. (now the Microsoft Windows media platform) and Microsoft. As founder and executive vice president of nCommand, Inc, Jennifer served on the board of directors and was responsible for securing initial rounds of Venture financing, as well as creating initial client relationships for nCommand’s products.

Jennifer holds a dual B.S. degree in computer science and marketing from San Francisco State University. She also participated in the MBA program at UC Davis and studied law at Golden Gate University.

Sima Sistani, Tumblr

September 8, 2014 · Posted in Speakers · Comments Off on Sima Sistani, Tumblr 

Sima-Headshot_CroppedSima Sistani
Head of Media

Sima Sistani is the Head of Media at Tumblr, leading Tumblr’s global media strategy and initiative to develop comprehensive integrations and partnerships with entertainment properties and influencers. Sistani joined Tumblr from Yahoo!, where she served as Director of Mobile Growth Operations with a focus on accelerating user adoption through go-to-market initiatives and product innovation. She previously co-founded Rogue Paper, a first-mover in the social TV space, and held roles at Creative Artists Agency, Goldman Sachs and Plum TV. Sistani graduated from Duke University with a Bachelor of Arts degree in Sociology and earned an MBA from The Kellogg School of Management at Northwestern University.

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