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September 11, 2010 · Posted in Home Page · Comments Off on HOME 

Welcome to the Brave New World of Digital Marketing & Analytics: 

Where Marketing & IT Meet!


Entertainment marketing is being transformed by an unprecedented amount of customer data that is helping determine how a movie or TV show is being produced, what happens to the characters and storyline, who the expected viewer will be and how (and when) that content will be consumed. Intense collaboration between marketing and IT departments is eliminating the production and distribution guessing game and empowering new creative processes and business models that are the hallmarks of today’s data-driven entertainment enterprise.

MESA, Variety and the Hollywood IT Society (HITS) will be exploring this brave new world of data-driven marketing with the return of the HITS Digital Marketing and Analytics Summit (HITS DM&A) on September 24 at the Four Seasons Hotel in Los Angeles, CA.

Once again the Summit will bring together 300 marketing and information technology leaders from Hollywood and other M&E industries, digital marketing technology companies, academia, researchers and service providers; these executives are advancing the use of an escalating number of digital analytic tools in order to boost the business for film, TV and home entertainment across a multiplying number of distribution platforms. Panels and presentations will feature thought leaders in sales and marketing, IT, production, digital distribution, asset management and market research.

Devendra Mishra, Executive Director of the Hollywood IT Society (HITS) and Conference Chair reminds us that, “Digital marketing and analytics may be the greatest weapon Hollywood has to position itself for growth and profitability in the digital world where B2B relationships are being transformed to B2C. The studio CMOs, CIOs and CTOs are now working together more than ever with the realization that the ubiquitous channel of Internet distribution is generating new opportunities to push (and sometimes pull) their products to the consumer — with new levels of customer satisfaction, accuracy and marketplace results.”

The 2014 DM&A Conference agenda will focus on digital marketing case studies that leading studio executives have used to reach consumers in timely, relevant, personal and cost-effective ways. Central to all these examples will be the realization that Big Data can transform processes, alter corporate ecosystems and facilitate innovation. Marketing and IT executives from film, TV, home entertainment and videogames will share their best practices and address their objectives, strategies and tactics to collaborate for business optimization and global expansion.

Who should attend? YOU, if you work in:

  • Asset Management
  • Digital Media
  • Sales & Marketing
  • Digital Distribution
  • IT
  • Finance
  • Operations
  • Technology Solutions
  • Business Intelligence
  • Content Delivery


Don’t Miss Out on this Exclusive Event. Register today!

  • Register

On-line Registration is now closed – On-site available

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