Alex Mannella, PwC

August 18, 2014 · Posted in Speakers 

Alex_Mannella PwCAlex Mannella
Partner
PwC

Alex Mannella is a Partner at PwC who provides advanced analytics expertise to clients across entertainment, telecommunications, gaming, airline, and consumer products industries. Alex is an expert on the issues of customer value management, response modeling, database marketing, and data mining. He has extensive experience in developing response and segmentation algorithms for marketing organizations of varying sizes, database development, and the use of artificial intelligence (Neural Nets and Genetic Algorithms) and time series techniques for data mining studies. In addition, Alex was one of the founders of Diamonds Information and Analytics Practice (DIAC) in Mumbai, India, and currently helps lead that practice as part of PwC. He is an active member of the American Statistical Association and the Chicago Association of Direct Marketing.

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