Rick Haskins, The CW

August 29, 2014 · Posted in Speakers · Comments Off on Rick Haskins, The CW 

Rick_Haskins (square) x300Rick Haskins
Executive Vice President, Marketing and Digital Programs
The CW

Rick Haskins is Executive Vice President, Marketing and Digital Programs, The CW, overseeing all of the network’s marketing and promotions efforts and overall digital media strategy, and working to develop and produce new entertainment content tailored for The CW’s digital and emerging platforms, including The CW’s digital studio, CW Seed, mobile, and social media.

Since the network’s launch, Haskins has helped establish and build The CW’s presence online, where traffic to cwtv.com has grown to almost four million visitors a month since 2006. Under Haskins’ leadership, The CW has led the way among television networks in the social media space, becoming an early adopter of platforms including Facebook, Instagram, Tumblr, and Twitter. Today, The CW reaches more than 55 million Facebook fans of its programming and 200,000 Twitter followers, allowing the network to communicate directly with viewers. Haskins also oversaw the launch of the network’s mobile and tablet app, featuring next-day, full-episode streaming of the network’s primetime programming. The CW app, now on iOS and Android platforms, as well as Xbox, has more than five million downloads to date.

In 2012, Haskins spearheaded the launch of the network’s digital-only studio, with original, online-only content. Relaunching in the summer of 2013 as CW Seed, its digital series include the critically-acclaimed “Husbands,” from executive producers Jane Espenson (“Buffy the Vampire Slayer,” “ONCE Upon a Time”) and Brad Bell; “The PET Squad Files,” from executive producers Milo Ventimiglia and Russ Cundiff; “Stupid Hype,” created by and starring “Hart of Dixie” star Wilson Bethel, and the animated comedy “Gallery Mallory.”

Since joining The CW as Executive Vice President, Marketing and Brand Strategy in 2006, Haskins has also extended the network’s brand identity across all media platforms, covering on-air, online and mobile. Haskins has been responsible for some of the industry’s most notable and notorious campaigns, including The CW’s launch campaign and initial brand image, the current “TV to Talk/Text/Blog/IM About” campaign, the “OMFG” and quote campaigns for “Gossip Girl,” and the “Catch VD” campaign for “The Vampire Diaries.”

In 2012, Haskins was named one of Broadcasting & Cable’s Digital All-Stars. Under Haskins’ direction, The CW was awarded two Lions at the International Cannes Media Festival in 2009 and named the number two Mobile Marketer of the Year by Mobile Marketer Daily in 2009. Haskins was also named one of Advertising Age’s Entertainment A-List Marketers of the Year in 2009.

Haskins has enjoyed a 28-year career in marketing to both consumer and trade on #1 brands across a diverse field of industries. Prior to The CW, Haskins had served as Executive Vice President/General Manager for Lifetime Television. During his tenure at Lifetime, Haskins was an instrumental part of the team that helped the network become the highest-rated basic cable entity on television. Haskins elevated the network’s “Television for Women” slogan to new heights after joining the company in 1999, making it one of the best-known brands in cable.

Previously, Haskins helmed his own marketing consulting company, The Haskins Group, from 1996-99. He held a variety of positions for The Walt Disney Company from 1988-96, including Vice President, Marketing, Buena Vista Television and Director of Development, Reality Programming, Buena Vista Television. During his eight-year stint there, he helped market such hits as “Regis and Kathy Lee,” “Golden Girls” and “Home Improvement.” From 1982-88, Haskins was a brand manager with Procter & Gamble in Cincinnati, overseeing premium packaged good brands like Crest and Vidal Sassoon hair care products.

A published author, Haskins co-wrote Brand Yourself in 2000. A graduate of Utah State University, Haskins has a bachelor of science in psychology.

Albert Cheng, Disney/ABC Television Group

August 26, 2014 · Posted in Keynote · Comments Off on Albert Cheng, Disney/ABC Television Group 

Cheng, Albert x300Albert Cheng
Executive Vice President and Chief Product Officer, Digital Media
Disney/ABC Television Group

As Executive Vice President and Chief Product Officer, Digital Media, for the Disney/ABC Television Group, Albert Cheng is charged with general management and strategic oversight of digital media, as well as development of ancillary revenue streams for Disney/ABC Television Group’s diverse portfolio of broadcast and cable networks, including ABC Entertainment, ABC News, ABC Daytime, ABC Family, Disney Channel, Disney XD and Disney Junior. To that end, he leads a team that oversees product development, marketing and operations for the Group’s digital media content platforms, including video-on-demand, broadband, web-based and mobile platforms.

Cheng’s team has spearheaded a vast array of technical innovations and industry defining firsts. Most recently, they deployed the groundbreaking WATCH ABC, WATCH ABC Family and WATCH Disney services making the Disney/ABC Television Group the first to provide authenticated users access to both live, 24/7 linear network streams, as well as an extensive offering of advantaged window “on demand” episodes via desktops, smartphones and tablets. Prior to launching the WATCH services, Cheng oversaw the development and launch of the award-winning ABC Player app, making ABC the first network to offer ad-supported full episodes on the iPad.

Other DATG innovations include being the 1st to offer full episodes on iTunes (October 2005); 1st to stream ad-supported full episodes online (May 2006); 1st to offer full episodes on demand on a mobile platform (w/Sprint, May 2007); the 1st to stream episodes online in true 720p HD (Fall 2007); and the 1st to offer expert and user commentary with full episodes online (Fall 2009).

Cheng and the Disney/ABC Television Group digital media team also support franchise management through the development of related new products. Additionally, he is responsible for creating new business ventures and partnerships in the digital media and online space, as well as providing additional negotiation planning and support for ABC broadcast affiliate relations in this emerging new area.

Cheng works closely with Disney and ESPN Networks Affiliate Sales and Marketing to ensure the distribution and development of digital media services to cable, satellite, telcos and wireless providers. He also works in close partnership with the Disney/ABC Television Group’s marketing teams and the Media Networks’ strategy group, as well as other divisions within The Walt Disney Company developing these content platforms and consumer products.

Previously, Cheng served as senior vice president, Business Strategy and Development for Disney and ESPN Networks Affiliate Sales and Marketing, where he was responsible for developing business strategies to increase distribution and generate revenue streams from new products and services. He also oversaw the development of interactive products related to Disney/ABC Cable Networks Group’s cable channels, which include ABC Family, Disney Channel, SOAPnet and Toon Disney.

In addition, Cheng worked in close association with Disney/ABC Cable Network Group and ESPN’s finance teams in sales forecasting and planning for all of the Company’s cable television assets.

From 2002 to 2004, Cheng served as senior vice president, Distribution Strategy and Operations for ABC Cable Networks Group, where he was responsible for developing distribution strategies, negotiating deals and creating economic plans for the Group. Additionally, he oversaw the development and implementation of the division’s video-on-demand strategy and interactive television applications. He joined ABC Cable Networks in October 2000 as vice president, National Accounts and Distribution Strategy.

Prior to joining The Walt Disney Company, Cheng was director, Distribution Strategy, for Fox Cable Networks Group. He was responsible for business development and implementation of three digital cable channels, now known as Fox College Sports. He also developed strategies related to digital cable and broadband services. Cheng also served as director, Business Development, at Fox/Liberty Networks, where he focused on business issues and analysis for Fox Sports Net and FX Networks.

Early in his career, he served as a business strategy consultant for the Boston Consulting Group.

Cheng earned a BS degree from Massachusetts Institute of Technology and a MBA from Harvard University Graduate School of Business Administration. He resides with his wife in Los Angeles.

Justin Pertschuk, DreamWorks Animation

August 26, 2014 · Posted in Speakers · Comments Off on Justin Pertschuk, DreamWorks Animation 

Justin Pertschuk DreamWorks x300Justin Pertschuk
Head of Digital Marketing
DreamWorks Animation

Justin Pertschuk joined DreamWorks Animation in January of 2014, and serves as Head of Digital Marketing. Justin and his department oversee digital and social marketing for film, television, and DWA franchises. Previous to DreamWorks, he was President of 42 Entertainment, a ground breaking and award winning trans-media agency.

Prior to joining 42 Entertainment, Justin was an eleven year Disney veteran and a pioneer of the studio’s early digital marketing efforts. As the digital landscape evolved, Justin helped keep Disney on the cutting edge, being the first film studio to use rich media in digital advertising, establishing the studio’s first marketing profiles and campaigns on MySpace, Facebook and Twitter, and launching the studio’s first mobile sites and iPhone apps. Justin also holds a patent for a digital ticketing technology that he co-developed while at Disney, that enabled guests to simultaneously search multiple databases for movie tickets

Alex Mannella, PwC

August 18, 2014 · Posted in Speakers · Comments Off on Alex Mannella, PwC 

Alex_Mannella PwCAlex Mannella

Alex Mannella is a Partner at PwC who provides advanced analytics expertise to clients across entertainment, telecommunications, gaming, airline, and consumer products industries. Alex is an expert on the issues of customer value management, response modeling, database marketing, and data mining. He has extensive experience in developing response and segmentation algorithms for marketing organizations of varying sizes, database development, and the use of artificial intelligence (Neural Nets and Genetic Algorithms) and time series techniques for data mining studies. In addition, Alex was one of the founders of Diamonds Information and Analytics Practice (DIAC) in Mumbai, India, and currently helps lead that practice as part of PwC. He is an active member of the American Statistical Association and the Chicago Association of Direct Marketing.

Graeme Noseworthy, IBM

August 18, 2014 · Posted in Speakers · Comments Off on Graeme Noseworthy, IBM 

Graeme-Noseworthy IBM 2014 x300Graeme Noseworthy
Strategic Messaging Director, Big Data for Marketing, Media & Entertainment

Graeme Noseworthy is a marketer on a mission. Graeme’s focus is to develop and deliver the messaging and marketing that demonstrate the value that IBM’s Big Data Platform delivers to digital marketing, media & entertainment professionals and their CMOs around the world. Before becoming a passionate IBMer, Graeme worked as a Client Engagement Director at a Massachusetts based advertising agency where he lead the charge in opening up new lines of business and creating innovative content across a variety of industries and client types. Prior to working on the agency side, Graeme created and implemented the strategic marketing plans and programs for the Staffing Industry Segment at Monster Worldwide. Graeme is a graduate of Bridgewater State College and he has built a career by serving on the front lines of sales, business development and marketing operations for a series of industry leading high tech companies and marketing service providers. Read more about Graeme’s career on LinkedIn or see what he is up to on Twitter via @graemeknows.

Joe Jorczak, Oracle

August 13, 2014 · Posted in Speakers · Comments Off on Joe Jorczak, Oracle 

Joe JorczakJoe Jorczak
Regional Lead NAS and LAD, Communications & Media Industry Solution Group

Joe Jorczak, Senior Director, Oracle Communications and Media Industry Solution Group
Joe is the Americas Regional Lead in the Communications and Media Industry Solution Group. He is responsible for the delivery of pre-integrated, cross-Oracle solutions that enable and accelerate his clients’ business transformation goals including Cross Channel Customer Experience, Operational Excellence, New Revenue Streams, and creating the Digital Media Enterprise.
Joe previously held leadership roles at IBM and BEA Systems and brings more than 15 years of industry, business strategy, and BSS domain expertise to Tier 1 Communication Service Providers, Cable & Satellite Operators, and Media & Entertainment clients.

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