Claudio Ludovisi, NBC Entertainment Marketing and Digital

July 30, 2014 · Posted in Speakers · Comments Off on Claudio Ludovisi, NBC Entertainment Marketing and Digital 

Claudio Ludovisi NBCuniClaudio Ludovisi
Operational Strategy
NBC Entertainment Marketing and Digital

Claudio Ludovisi is the SVP of Operational Strategy, NBC Entertainment Marketing & Digital, responsible for operational efficiency across all platforms online and offline.

He is an accomplished executive with over 20 years expertise in Strategy, Marketing, Operations and has held both P&L management and consulting roles in world class Entertainment and Consumer Products companies. His passion is bringing an entrepreneurial spirit to solving marketing problems, streamlining operations and integrating organizational “siloes” to achieve powerful, cohesive branding.

Prior to his role at NBC Entertainment, Ludovisi held senior roles as VP of operations for IMAX Filmed Entertainment, VP of Corporate Marketing for Warner Bros. Studios and VP of Warner Bros. Consumer Products Licensing in Latin America. Before that, Mr. Ludovisi worked for Booz Allen & Hamilton strategic management consulting in the Media and Technology practice. Claudio was also the Co-founder and Co-President of, a corporate wellness company. His career began at Saatchi and Saatchi Advertising where he managed advertising campaigns for key Procter and Gamble brands in both the US and Europe.

Ludovisi holds MBA from the Kellogg Graduate School of Management and a BA in Economics from U.C.L.A. He guest lectures on various topics at Kellogg, USC’s Annenberg School of Communications, and UCLA’s Anderson Graduate School of Business.

Jeff Caldwell, HP Enterprise Services

July 22, 2014 · Posted in Speakers · Comments Off on Jeff Caldwell, HP Enterprise Services 

Jeff Caldwell tempJeff Caldwell
Managing Director, Industry Consulting Services, Media & Entertainment,
HP Enterprise Services

Jeff Caldwell is the Managing Directory for the North America’s Communication, Media and Entertainment industry consulting practice within HP. Jeff has more than 25 years of experience in business and technology leadership positions and has held Partner and CIO level executive positions for worldwide consulting firms, IT advisory organizations, and Global Fortune 100 companies.

Jeff’s current consulting practice within HP focuses on the synergy between Digital Content Management to Social Engagement to Mobile Enablement tied to Advanced Industry Analytics. These cornerstones of media and entertainment technology capabilities allows HP to mobilize over 300,000 worldwide professionals to solve business problems facing today’s media and entertainment organizations.

Jeff is a frequent speaker on technology innovation and improvement topics including: the Internet of things, business acceleration, consumer/fan/guest and social engagement, advanced analytics, and enterprise efficiency. Jeff holds a Bachelor of Science Degree in Accounting and resides in the Southern California region.

Liz Harrison, McKinsey & Company

July 18, 2014 · Posted in Speakers · Comments Off on Liz Harrison, McKinsey & Company 

Liz Harrison Mckinsey TempLiz Harrison
Senior Associate, Digital Media Practice
McKinsey & Company

Dr. Hal R. Varian, Google

July 18, 2014 · Posted in Keynote · Comments Off on Dr. Hal R. Varian, Google 

Hal Varian tempDr. Hal R. Varian
Chief Economist

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