Tiran Dagan, IBM

August 30, 2013 · Posted in Speakers 

Tiran DaganTiran Dagan
Partner, Media & Entertainment Sector
IBM Global Business Services, Strategy & Transformation

Tiran is the Media & Entertainment (M&E) strategy & transformation executive for IBM’s advisory arm. He brings a broad experience having grown in the industry. Early in his career Tiran launched a boutique agency in NY city which provided rich media, branding and marketing services to brand marketers in financial services, manufacturing and consumer products. Later he joined a strategy advisory firm in DC where he helped companies improve their digital, marketing and sales operations. He was then recruited to NBC Universal’s strategy & transformation team (SIA). This NBCU internal team worked across every operational area at the company (including film, parks, cable, news, ad sales, IT and more). SIA became a significant contributor to the bottom line and a profitable growth generator with annual savings of $10-$20M. Some projects were about reducing the cost structure of operations (always stopping short of a headcount reduction), reducing reliance on 3rd party vendors and negotiation enterprise contracts in research, technology and business services.

After NBCU Tiran joined Ernst & Young’s nascent Media & Entertainment practice in 2010 where he led the broadcast & cable sector. In June 2012 Tiran joined IBM Global Business Services where he now brings full circle IBM’s deep technology capabilities including amoung others IBM’s offerings in cloud, big data, analytics and smarter commerce. Tiran is a Lean Six Sigma Maste Black Belt, Agile Certified Scrum Master and regularly shares his experiences at conference and is on judging panels on process excellence, media operations and digital strategy.

Tiran lives in New Jersey with his wife and two sons and works out of IBM’s NY office.


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