Mary Yurkovic, MESA

July 31, 2013 · Posted in Speakers · Comments Off on Mary Yurkovic, MESA 

mary yurkcovicMary Yurkovic
Director, Content Strategy Council
MESA


Mary Yurkovic is a technology strategy consultant who is also working with the Media & Entertainment Services Alliance on building a Content Strategy Advisory Council. Additionally she is working on a start-up APP VidLasso. She brings more than 15 years of experience from the publishing, entertainment and technology sector. She has worked in a range of different roles, from creative to technical. Ms. Yurkovic has been responsible for providing efficient and effective technical solutions for major media companies, and her deep understanding of technology, content, and digital workflows serves as the foundation for implementing successful solutions. She continues to bring her expertise from the Digital Asset Management space by developing and promoting efficient use of practical technologies and strategies for the management of digital media. She is a strong advocate for the end-users, keeping them informed and educated. Utilizing her leadership skills and acting as a liaison between management, working groups and technology, she has helped companies extend their brand to the digital space worldwide.

Guy Finley, Media & Entertainment Services Alliance

July 30, 2013 · Posted in Speakers · Comments Off on Guy Finley, Media & Entertainment Services Alliance 

Guy Finley145Guy Finley
Executive Director
Media & Entertainment Services Alliance

In his role as executive director of Media & Entertainment Services Alliance (MESA), Guy oversees MESA’s core offerings including events (2nd Screen Summit, Hollywood IT Summit, Academy on UltraViolet, Entertainment Supply Chain Academy, Entertainment Content Protection Summit Summit and Burbank Think Tank series), media (M&E Daily and 2nd Screen 2Day e-mail newsletters, M&E Journal), special interest groups and association management (2nd Screen Society, Content Delivery & Security Association, Hollywood IT Society).

Guy started his career in the entertainment industry as a successful performer and producer, making music with industry giants such as Phil Ramone, Elliott Scheiner, and Dave Grusin among others. His New York City based group was signed to Larry Rosen’s N2K Encoded Music, the first record company to distribute music via digital downloads. As acting manager, Guy personally negotiated their recording contract and concurrent publishing deal with Warner/Chappell Music, the summit of his 10-year career in the music industry.

Guy joined the home entertainment industry in 2000 as President of LFA, Inc., providing home video brand and business consulting services for a worldwide clientele. His firm represented JVC (Victor Company of Japan, Ltd.) in North America licensing the loading and duplication of VHS videocassettes bearing the VHS Logo Trademark. In 2005 he joined IRMA, International Recording Media Association (now the Content Delivery & Security Association) where he oversaw global operations, pioneered the CDSA Daily News Portal and co-chaired the accountability sub-committee of the EPCglobal Item Level Tagging Public Policy Steering Committee.

In 2008 he founded the Media & Entertainment Services Alliance (MESA) with Martin Porter and facilitates discussions about collaboration and innovation in the home entertainment industry along both physical and digital supply chains.

Bruce Bleasdale, Disney

July 30, 2013 · Posted in Speakers · Comments Off on Bruce Bleasdale, Disney 

bruce bleasdaleBruce Bleasdale
Vice President, Technology Solutions Delivery
Disney

Prof. Jonathan Taplin, USC

July 30, 2013 · Posted in Keynote · Comments Off on Prof. Jonathan Taplin, USC 

Jonathan TaplinProf. Jonathan Taplin
Director, Annenberg School of Communication and Journalism
USC

Jonathan Taplin’s areas of specialization are in International Communication Management and the field of digital media entertainment. He is director of the Annenberg Innovation Lab based at USC. Taplin began his entertainment career in 1969 as Tour Manager for Bob Dylan and The Band. In 1973 he produced Martin Scorsese’s first feature film, Mean Streets, which was selected for the Cannes Film Festival. Between 1974 and 1996, Taplin produced 26 hours of television documentaries (including The Prize and Cadillac Desert for PBS) and 12 feature films includingThe Last WaltzUntil The End of the WorldUnder Fire and To Die For. His films were nominated for Oscar and Golden Globe awards and chosen for The Cannes Film Festival seven times.

In 1984 Taplin acted as the investment advisor to the Bass Brothers in their successful attempt to save Walt Disney Studios from a corporate raid. This experience brought him to Merrill Lynch, where he served as vice president of media mergers and acquisitions. In this role, he helped re-engineer the media landscape on transactions such as the leveraged buyout of Viacom. Taplin was a founder of Intertainer and has served as its Chairman and CEO since June 1996. Intertainer was the pioneer video-on-demand company for both cable and broadband Internet markets. Taplin holds two patents for video-on-demand technologies.

Taplin was appointed by California Governor Arnold Schwarzenegger in December 2006 to the California Broadband Taskforce.

Mr. Taplin graduated from Princeton University. He is a member of the Academy Of Motion Picture Arts and Sciences and sits on the advisory board of the Democracy Collaborative at the University of Maryland. To find out more about Jonathan Taplin, visit http://www-rcf.usc.edu/~jtaplin/.

Andrew Wallenstein, Variety

July 25, 2013 · Posted in Speakers · Comments Off on Andrew Wallenstein, Variety 

Wallenstein-AndrewAndrew Wallenstein
Editor-In-Chief, Digital
Variety.com & Variety magazine

Andrew Wallenstein is editor-in-chief, digital, of Variety.com and Variety magazine. He has been with the publication since 2011, where he oversees daily and weekly coverage of the entertainment industry with a focus on technology issues. He was at The Hollywood Reporter from 2002 to 2010, where he held various top posts including editor of THR.com. Wallenstein has been an on-air contributor for NPR’s “All Things Considered” for nearly a decade and also hosted the TV Guide Channel’s “Square Off,” a weekly primetime series about the TV industry, in 2006-07. He has a master’s degree in journalism from Columbia University and has taught undergraduate journalism at several universities. His work has also appeared in the New York Times, Boston Globe and Business Week.

Brendan Handler, Sony Pictures Home Entertainment

July 25, 2013 · Posted in Speakers · Comments Off on Brendan Handler, Sony Pictures Home Entertainment 

Brendan HandlerBrendan Handler
Vice President, Global Commercial Strategy & Planning
Sony Pictures Home Entertainment

Dominique Hanssens, UCLA Anderson

July 25, 2013 · Posted in Speakers · Comments Off on Dominique Hanssens, UCLA Anderson 

Dominique_Hanssens_160Dominique Hanssens
Bud Knapp Professor of Marketing
UCLA Anderson

Dominique Hanssens is the Bud Knapp Professor of Marketing at the UCLA Anderson Graduate School of Management, where he has been on the faculty since 1977. He has served as the school’s faculty chair, associate dean, and marketing area chair. From July 2005 to June 2007 he served as Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Dr. Hanssens studied econometrics at the University of Antwerp (B.S., 1974) in his native Belgium. He then pursued graduate study in marketing at Purdue University’s Krannert Graduate School of Management, where he obtained an M.S. in 1976 and a Ph.D. in 1977.

His research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis. Professor Hanssens has served as an area editor for Marketing Science and an associate editor for Management Science. His papers have appeared in the leading academic and professional journals in marketing, economics and statistics. Four of these articles have won Best Paper awards, in Marketing Science (1995, 2001, 2002) and Journal of Marketing Research (1999, 2007), and three were award finalists. The second edition of his book with Leonard Parsons and Randall Schultz, entitled Market Response Models was published by Kluwer Academic Publishers in 2001 and translated in Chinese by Shanghai People’s Publishing House in 2003.

Professor Hanssens won distinguished teaching awards in the UCLA MBA and Executive MBA programs, and is a frequent contributor to the school’s executive education offerings. In 2003 he was awarded the UCLA Anderson school’s Neidorf ‘decade’ teaching award, in 2007 he was the recipient of the Churchill Lifetime Achievement Award of the American Marketing Association, and in 2010 he was elected a Fellow of the INFORMS Society for Marketing Science.

Professor Hanssens’ consulting experience covers strategic marketing problems such as allocating marketing resources, assessing long-term marketing effectiveness and growing customer equity. His approach emphasizes market-response modeling on sophisticated customer and marketing databases. His has conducted assignments for Agilent Technologies, British Telecom, DaimlerChrysler, Disney, Google, Hewlett Packard, Home Savings of America, Hughes, Johnson & Johnson, Mattel Toys, Microsoft, Schwab, Wachovia and Wells Fargo, among others. He is a partner with MarketSharePartners, a marketing analytics firm headquartered in Los Angeles.

Nanea Reeves, Machinima

July 25, 2013 · Posted in Speakers · Comments Off on Nanea Reeves, Machinima 

nanea reevesNanea Reeves
Chief Operating Officer
Machinima

Manish Jha, National Football League

July 25, 2013 · Posted in Speakers · Comments Off on Manish Jha, National Football League 

ManishManish Jha
General Manager of Mobile
National Football League

Manish Jha is the General Manager of Mobile at the National Football League. Previously, he was President and CEO of SkyWeaver. Manish has spent over 20 years in the media business, running startup companies such as SkyWeaver and Vantrix and creating new businesses for ESPN. At ESPN, where Manish spent 16 years, he built the mobile business from scratch and launched ESPN3, ESPN’s pioneering Internet video service.

James Brennan, Sony Pictures Entertainment

July 25, 2013 · Posted in Speakers · Comments Off on James Brennan, Sony Pictures Entertainment 

James BrennanJames Brennan
Executive Director, Television Marketing Business Relationship Manager
Sony Pictures Entertainment

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