Final Program

(subject to change)

Event Schedule

8 a.m.: Registration Opens
9 a.m.: Conference Sessions
5:30 p.m.: Networking Reception

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Conference Sessions


9 – 9:10 a.m.
Welcome Remarks

Devendra Mishra, Conference Chair, HITS-DMA Summit and Chief Strategist, MESA


9:10 – 9:45 a.m.
CONTENT KEYNOTE: Engaging the Digital Consumer in the Ubiquitous Channel of Internet

The radically changing business of marketing for films, TV and home entertainment across numerous channels and devices has become very complex but represents growing streams of revenue. In addition, the cost of production and marketing are spiraling upward. The shrinking windows, digital distribution, physical and long tail are challenges. While ignoring social computing is no longer an option, how ready is the internal IT organization to embrace Twitter, Facebook, MySpace, and the like? Social Media has changed the world of marketing forever. Presentation is a State of the Union as social media and technology change the world of marketing.
Interviewer: Andy Wallenstein, TV Editor, Variety
Dwight Caines, President, Worldwide Digital Marketing, Sony Pictures Entertainment


9:45 – 10:25 a.m.
The Consumer Decision Journey: Put your money where and “when” your customer is!

The modern consumer is the consummate channel surfer – mobile, online, TV, iPad, social media – when it comes to shopping. Research identifies how consumers interact with this explosion of channels along their decision journey to expand product and brand recognition, help evaluate products and services, and bond with brands. A this decision journey becomes increasingly digital, it’s leading to a surge of data that the C-suite needs to analyze, understand, and take action with to be where and “when” the customer is. Those brands that can master the data, tools, and techniques to unlock the decision journey are the ones that will unlock profits.
Roxane Divol, Principal, McKinsey


10:25 – 10:30 a.m.
Technology Spotlight – Aspera: Enabling the Big Data Cloud

Cloud computing has become a viable, mainstream solution for data processing, storage and distribution, but moving large amounts of data in and out of the cloud presents significant challenges. A pioneer in the enablement of high-speed data-intensive workflows throughout the enterprise, Aspera has now unlocked the cloud for big data with its industry-leading high-speed transport solutions.
Jay Migliaccio, Director of Cloud Solutions, Aspera


10:30 – 11 a.m.
NETWORKING BREAK



11 a.m. – 11:50 a.m.
Digital Marketing and the Analytical Engine: Transformational Opportunities for Entertainment

The entertainment industry is transforming from B2B to B2C with the confluence of disruptive technologies. Building an expanded ecosystem to position content in emerging channels of digital distribution and influencing customer behavior in  a social media driven market place is the potential for growth and business model evolution.
Moderator: Blake White, Director, Advisory, PwC
Panelists:
Michelle Edelman
, Vice President, Direct to Consumer Marketing, Warner Bros. Digital Distribution
Field Garthwaite, Chief Executive Officer, IRIS.TV
Nanea Reeves, Chief Operating Officer, Machinima
Lisa Joy Rosner, Chief Marketing Officer, NetBase
Jane Mohon, Senior Vice President, Sony Pictures Home Entertainment


11:50 a.m. – 12:35 p.m.
RETAIL KEYNOTE: Big Data for Personalized Marketing and Supply Chain Optimization: Builds Customer Loyalty for Enterprise Growth

Sears is re-engineering a long-established legacy company to become a big data, near-real-time, digital engagement enterprise. Sears Holdings Corporation is becoming a leader for the most innovative use of big data among non-Internet pure-play companies. Consolidating its data, at the lowest level of detail, in one place to achieve a single point of truth, it has deployed Hadoop at a granular level to provide personalized marketing to build customer loyalty. Fraud detection was an early use case and big data for supply chain optimization followed, along with pricing, promotions, tracking marketing campaigns and managing and pricing overstocked inventory for clearance. Sears Shop Your Way Rewards loyalty program is one of the largest loyalty programs in the word and leverages Hadoop. Phil will engage attendees in an interactive discovery of the Big Data and Hadoop transformation.
Dr. Phil Shelley, Chief Technology Officer, Sears Holding


12:35 – 1:45 p.m.
NETWORKING LUNCHEON



1:45 p.m. – 2:15 p.m.
SOCIAL KEYNOTE: How Hollywood can Capitalize on the Twitter Conversation

Twitter brings users closer to what matters most to them and has allowed us to connect to people, brands and events like never before. For the first time in history, the barriers of time and space are coming down.  Conversations are happening between people that were never possible a few short years ago. This creates a huge opportunity for Hollywood to participate in these conversations to grow their business.
Robert J. Pietsch, Director of Sales, West, Twitter


2:15 – 3 p.m.
Digital Marketing: Producing User Experience, Business Models and Profitability

Direct to consumer fulfillment in the digital world of Movies and TV Episodes has made significant inroads through subscription, EST and VOD.  Savvy executive and their teams are charged with developing consumer-driven marketing strategies and solutions driving these new business model and increasing advances in IT help analyze the returning data in real-time.  How do these technologies impact and enhance this evolving internal process and what new tools are available to integrate this massive amount of critical data? This panel discusses current best practices as well as emerging trends in both hardware and software utilities around marketing and IT.
Moderator: Devendra Mishra, Conference Chair, HITS-DMA Summit and Chief Strategist, MESA
Panelists:
Jeff Flasco
, Senior Account Manager, Alliance IT
Larry McCourt, Senior Vice PResident, Software and Sales Marketing, Cinedigm
Mike Sid, Chief Executive Officer, Mediamorph


3 – 3:45 p.m.
METADATA: Trigger for Monetization!

Metadata is the Rosetta Stone for search and discovery of movies, television, music, books and games in the emerging digital marketplace. Further, the increase in online distributors with widely different content submission requirements makes the delivery of accurate metadata a time-consuming and difficult process for content owners. At the same time, certain studios are incorporating metadata at frame level for a film while all of them are obtaining metadata from numerous sources. Standardization of metadata, deployment for digital marketing and development of new business models are some of the challenges to be discussed.
Moderator: Theodore X. Garcia, President, XGAR Group
Panelists:
John Crosier
, Senior Vice President, Digital Architecture and Delivery, Cinram
Clyde Smith, Senior Vice President of New Technologies, FOX Network Engineering and Operations
JR Yasgur, Vice President, Aggregated Metadata Management & Operations, Sony Pictures Entertainment
Jeff Stevens, Vice President, Digital Archives, Warner Bros. Technical Operations
Mark Turner, Director, Relationship & Strategy, M&E Group, Microsoft


3:45 – 4:15 p.m.
NETWORK BREAK



4:15 – 5 p.m.
Digital Marketing Technologies: Deploying for Revenue Growth & Operational Efficiency!

Leading technology solution providers will present case studies of intelligent exploitation of ‚ÄúBig Data‚ÄĚ, utilizing the power of Apache Hadoop to increase revenue and operational efficiency.¬†This panel discussion¬†will center on¬†case studies¬†developing customer insights and experience analytics, establishing customer lifecycle management, delivering personal web content and marketing offers, and building decision support systems for marketing.¬†Each panel member will present short case studies where ‚ÄúBig Data‚ÄĚ was instrumental in delivering marketing success.
Moderator: Bryan Rokoff, Director, Enterprise Data Warehousing, NBCUniversal
Panelists:
Randy Lea
, Vice President, America’s Aster Center of Innovation, Teradata
Jack Norris, Vice President, Marketing, MapR Technologies
Dr. Amr Awadallah, Chief Technology Officer, Cloudera


5 – 5:25 p.m.
Media Measurement: In Search of the Holy Grail

Digital distribution and technology is converging devices and windows, and the way we analyze data must change to reflect that reality.  What data do we have available to us today, and how can we more effectively converge the various channels of distribution into a larger whole that is not just observational, but predictive?  This presentation discusses the traditional data available today and outlines a path toward bringing media measurement into the digital era.
Vince Muscarella, Vice President Studio Digital Services, Rentrak


5:25 – 5:30 p.m.
Closing Remarks

Guy Finley, Executive Director, MESA


5:30 – 6:30 p.m.
Networking Reception

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