Jane Mohon, Sony Pictures

August 20, 2012 · Posted in Speakers 

Jane Mohon
Senior Vice President, Marketing Services
Sony Pictures Home Entertainment

Jane Mohon is Senior Vice President, Worldwide Marketing Services at Sony Pictures Home Entertainment (SPHE), where she leads the North American media, as well as worldwide digital marketing and consumer insights groups for the company. Mohon oversees all aspects of the consumer media campaign — from setting media strategy and budgets to defining target audience and implementation. She is also responsible for setting short- and long-term digital marketing strategies, identifying new priorities to navigate a dynamic landscape. Mohon guides the consumer insights group in mining consumer and shopper insights, as well as retailer focus and strategies to synthesize actionable steps in collaboration with various SPHE departments. She joined SPHE as Vice President in 2005 from McCann Erickson and holds a Bachelor of Science in Business Administration from Pepperdine University.

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