Field Garthwaite, IRIS.TV

September 12, 2012 · Posted in Speakers 

Field Garthwaite
Chief Executive Officer
IRIS.TV

Field began his career in entertainment technology as a consultant at HBO during their first transition from analog to digital. In 2007, he worked as an assistant to Andrew Fenady—president of distribution at Universal Pictures—during the WGA and SAG strikes attacking digital distribution rights. In 2009, shortly after working in ad optimization at Rubicon Project, Field developed the platform architecture for IRIS.TV – optimizing video and ad inventory online. IRIS.TV was created to preserve the legacy business models that networks depend on, while maximizing the value of mobile and web distribution.

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