Roxane Divol, McKinsey & Company

August 23, 2012 · Posted in Speakers · Comments Off on Roxane Divol, McKinsey & Company 

Roxane Divol
McKinsey & Company

Roxane Divol is a Principal with the San Francisco office of McKinsey & Company. She joined the firm in 1996 in the Paris Office. Roxane is a core member of the high tech practice, and leads the marketing and sales practice on the West Coast with a focus on Marketing ROI and Marketing Transformation.
Roxane has led a number of learning programs ranging from developing a partner program on leadership, to driving marketing and sales learning, as the co-dean of McKinsey’s Cambridge “College” for engagement managers. She is also part of McKinsey’s Women’s Initiative and launching McKinsey’s Bay Area Executive Women’s Roundtable series.
Roxane frequently speaks at events for Chief Marketing and Strategy officers on topics related to digital marketing strategy, marketing organization and marketing ROI. She is also a past speaker at Fortune’s Most Powerful Women’s event.
Roxane is the Chairman of the International Museum of Women and advises numerous other not-for-profit organizations. She is a past mentor for the TED Senior Fellows Program and an active volunteer at the Lycée Français La Pérouse where two of her children attend.
Roxane holds dual French and Colombian citizenship. She obtained an MBA from Insead with distinction, and a Masters in Engineering from the Ecole Polytechnique, France’s top engineering school and leading military academy where she majored in Chemistry and Economics. As an Officer, Roxane served in the French Air Force and was assigned to NATO’s Group for Aerospace Research and Development.
Roxane lives in San Francisco with her husband and three children.

Clyde Smith, Fox Networks

August 20, 2012 · Posted in Speakers · Comments Off on Clyde Smith, Fox Networks 

Clyde Smith
Senior Vice President, New Technology
FOX Network Engineering and Operations

JR Yasgur, Sony Pictures

August 20, 2012 · Posted in Speakers · Comments Off on JR Yasgur, Sony Pictures 

JR Yasgur
Vice President, Aggregated Metadata Management & Operations (AMMO)
Sony Pictures Entertainment

JR Yasgur is the Vice President, Aggregated Metadata Management & Operations (AMMO) at Sony Pictures Entertainment (SPE). Ms. Yasgur’s department, AMMO, is the business owner of SPE’s centralized intellectual property and title master system as well as the studio’s physical and first-generation digital asset management system. AMMO develops, implements, and enforces metadata standards for the studio’s critical title, version, and asset metadata. The systems of which AMMO is the business owner feed 325K+ title records and 3M+ asset records to 60+ systems and thousands of users worldwide.

Ms. Yasgur’s department curates, normalizes, and publishes enhanced value-add metadata to fuel existing and emergent digital business models including UltraViolet, second screen experience, and improved content discovery.

Ms. Yasgur’s responsibilities also include creation and servicing of title metadata standards for nearly 150 digital client territories worldwide. Furthermore, Ms. Yasgur leads change management initiatives in response to emergent content exploitation and digital fulfillment business requirements.

Ms. Yasgur is involved with industry-wide initiatives (e.g., EIDR) that involve consortiums of industry stakeholders to define future standards.

Ms. Yasgur is the co-inventor of two patents to codify constructs for metadata management.

Jane Mohon, Sony Pictures

August 20, 2012 · Posted in Speakers · Comments Off on Jane Mohon, Sony Pictures 

Jane Mohon
Senior Vice President, Marketing Services
Sony Pictures Home Entertainment

Jane Mohon is Senior Vice President, Worldwide Marketing Services at Sony Pictures Home Entertainment (SPHE), where she leads the North American media, as well as worldwide digital marketing and consumer insights groups for the company. Mohon oversees all aspects of the consumer media campaign — from setting media strategy and budgets to defining target audience and implementation. She is also responsible for setting short- and long-term digital marketing strategies, identifying new priorities to navigate a dynamic landscape. Mohon guides the consumer insights group in mining consumer and shopper insights, as well as retailer focus and strategies to synthesize actionable steps in collaboration with various SPHE departments. She joined SPHE as Vice President in 2005 from McCann Erickson and holds a Bachelor of Science in Business Administration from Pepperdine University.

Bryan Rockoff, NBCUniversal

August 8, 2012 · Posted in Speakers · Comments Off on Bryan Rockoff, NBCUniversal 

Bryan Rockoff
Director of Enterprise Data Warehouse

Bryan Rockoff is the Director of Enterprise Data Warehouse at NBCUniversal. Bryan’s organization supports all aspects of Business Intelligence across all business lines at NBCU. His team is responsible for Data Management, Business Analytics, Data Architecture, BI Infrastructure, and Operations. NBCU’s BI environment is comprised of multiple systems totaling over 120TB. Bryan’s primary focus is enterprise data integration across all business areas, providing a single consistent BI environment for all analytical business needs within NBCU.

Before joining the NBCU team in 2010, Bryan was the Lead Solution Architect for Teradata’s Media, Entertainment, and E-Biz sectors, working with client executives to bring the vision and value of enterprise data warehouse to customers. Prior to returning to Teradata, Bryan spent three years as Director of Client Services for Baseline Consulting, a strategic BI and MDM consultancy. In his first 18 years at NCR/Teradata, Bryan held various leadership positions including divisional CTO, Area Director, and Senior Managing Partner. Bryan holds Master Certifications in Data Management and Data Warehousing from TDWI, DAMA, and ICCP, and is a Certified Teradata Master.

Phil Shelley, Sears

August 6, 2012 · Posted in Speakers · Comments Off on Phil Shelley, Sears 

Dr. Phil Shelley
Chief Technology Officer
Sears Holdings Corporation
& Chief Executive Officer

Dr. Shelley has a PhD in bio-medical engineering, having worked in the UK, Germany and USA; he has led Research and Development, Quality and IT organizations and held positions in various technical and business leadership roles including CIO. As Chief Technology Officer at Sears Holdings Corporation (SHC), Phil is leading IT Operations and is focusing on the modernization of IT across the company. Phil is active in the migration of workload off mainframes, large-scale private open-source cloud computing, Hadoop for Big-Data BI and infrastructure modernization, helping SHC be an ever stronger real-time digital enterprise. Phil is co-chair of the cloud computing chapter of the IAOP. Phil is also CEO of MetaScale. MetaScale, a subsidiary of Sears Holdings, is an IT managed Services Company. MetaScale makes Big Data easy by designing, delivering and operating Hadoop-based solutions for Analytics, Mainframe Migration and massive-scale processing, integrated into the customers’ Enterprise.

Dwight Caines, Sony Pictures Entertainment

August 6, 2012 · Posted in Speakers · Comments Off on Dwight Caines, Sony Pictures Entertainment 

Dwight Caines
President, Worldwide Digital Marketing
Sony Pictures Entertainment

As president of worldwide digital marketing at Sony Pictures Entertainment, Dwight Caines manages all strategic and creative aspects of digital campaign development for the studio’s film titles across the globe. He leverages global digital media spending and institutional knowledge cross-divisionally, and drives the overall portal strategy for and Caines also provides strategic oversight to Sony Pictures Interactive, a full-service agency that specializes in the extension of entertainment brands in the digital space.

A 15 year Sony Pictures veteran, Caines has worked on over 200 digital campaigns, including promotional efforts for some of the studio’s biggest theatrical hits, including the “Spider-Man” franchise, “The Da Vinci Code”, “Superbad”, “District 9”, “The Karate Kid”, “The Social Network”, “The Vow”, “Think Like A Man” and the re-imagined James Bond franchise. Caines and his team focus on building campaigns that increase movie-going intent among fragmented, digitally distracted audiences.

But his expertise in digital extends beyond the entertainment vertical: In his role at JP Morgan Chase, Caines played an instrumental part in the development of the company’s online banking business by launching and managing its first customer service center dedicated to internet banking clients. For his accomplishments in service excellence, Caines was nominated for the company’s prestigious Excalibur Award.
An accomplished presenter and speaker at both digital and entertainment industry events, Caines’ portfolio of work has earned him honors that include The Hollywood Reporter’s Key Art Awards, a Clio award and Webby Awards. In 2009 Caines became the fifth marketer ever to receive the iMedia Visionary Marketer Award. The iMedia community also acknowledged his accomplishments in 2010 by naming him one of 25 “Internet Marketing Leaders and Innovators”.

In 2010, The Internationalist Magazine named Caines as one of 18 “Internationalists of the Year”. He is a member of The Academy of Motion Pictures Arts and Sciences.

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