Keynote Speakers From:
Content, Retail and Social
Join Us on Sept. 28 for the HITS: DM&A Summit
A full-day conference of panels discussions, keynote conversations, presentations, case studies, technology spotlights and networking opportunities. Organized by the Hollywood IT Society (HITS) and a stellar Advisory Board from every major Hollywood studio the HITS: Digital Marketing and Anayltics Summit is produced by Variety magazine and the Media & Entertainment Services Alliance. Take a day off from your busy schedule on Friday, September 28th and join us at the W Hotel in Hollywood for this open informational exchange between experts.
Advancing CMO, CTO and CIO Collaboration!
The digital marketplace has created the need for game changing roles of the Chief Information Officer, the Chief Technology Officer and the Chief Marketing Officer of a Hollywood Studio who have the access to the consumer like never before. Imagine deploying the disruptive innovation of analytics to improve the product and the service by designing for a different consumer experience. By integrating and analyzing Big Data from all platforms of emails, social media, web analytics, billing systems, and search engines, marketing executives can better manage global advertising programs for films, TV and home entertainment.
The Hollywood IT Society’s Digital Marketing & Analytics Summit presents a unique industry opportunity to bring together the CMOs, CIOs and CTOs from the Hollywood studios, together with their service provider partners, to better understand how we can engage consumers, influence their behavior and introduce new products while optimizing advertising investments, strengthen their brands and transform how the entertainment industry’s traditional marketing approach.
Learn what’s happening behind the scenes in:
- Content Ubiquity
- Social Media
- Digital Marketing
- Big Data
- Asset Management
- Mobile Engagement
- Consumer Behavior
- Real-time Decision Making
Here’s a list of session topics:
â€¢ CONTENT KEYNOTE: Engaging the Digital Consumer
â€¢ The Consumer Decision Journey
â€¢ Digital Marketing & the Analytical Engine: Transformational Opportunities
â€¢ RETAIL KEYNOTE: Big Data, Personalized Marketing & Supply Chain Optimization
â€¢ Digital Marketing: Producing User Experience, Business Models and Profitability
â€¢ Digital Marketing Technologies: Deploying for Growth & Efficiency
â€¢ SOCIAL KEYNOTE: How Hollywood can Capitalize on the Twitter Conversation
â€¢ METADATA: Trigger for Monetization!
â€¢ Media Measurement: In Search of the Holy Grail
â€¢ HITS-DMA Summit: Technology Spotlights
Click HERE to view the final conference program.
Who should attend? YOU, if you work in:
- Asset Management
- Digital Media
- Sales & Marketing
- Digital Distribution
- Supply Chain Management
- Systems Integration
- Technology Solutions
- Business Intelligence
- Content Delivery
Don’t Miss Out on this Exclusive Event. Register today!