The Hollywood IT Society (HITS)

HITS is a community of IT executives representing the Hollywood studios and supporting information technology partners which includes (1) MPAA member studios (and other significant non-MPAA member studios), (2) supporting key media services providers, (3) software vendors, and (4) services firms.

Organized under the aegis of the Media and Entertainment Services Alliance (MESA), which represents the service and technology solution providers, the Society embraces the entire entertainment industry consisting of film studios, TV networks, home entertainment divisions of Hollywood studios, video game publishers and music labels.


Origin of HITS

The Hollywood IT Society (HITS) was born out of the need to address the challenges of Information Technology to enable transformation of the entertainment industry, achieve cost reductions through IT strategies, enable migration to the digital world of entertainment and enhance the effectiveness of its member organizations. It is believed that IT is the lifeline of the supply chains of the physical media as well as of digital delivery of content and must ensure its IP protection and security of information. Ensuring sustainability of the environment is an IT concern as well.

Situational analysis of IT in the entertainment industry confirms that:

  1. IT cutbacks are prevalent and resources are constrained
  2. IT services have become commodities in Digital Video Distribution
  3. Approximately $1.5 billion has been spent last in the last 5 years on IT solutions by studios and major service providers
  4. Digital distribution is emerging and synergies among film, television & home entertainment divisions remain to be achieved where monetization of digital assets remains a challenge.

Focus of HITS

While there are numerous IT groups and conferences, what distinguishes HITS from others is that it is specifically a studio-centric entertainment industry effort, providing a unique platform for sharing solutions in non-competitive areas. It is able to achieve synergies among divisions of studios – Motion Pictures, TV and Home Entertainment Divisions — and has the combined strength through collaboration to drive industry solutions for the physical as well as the digital world of entertainment.

The founding member companies of HITS believe significant opportunities exist to address the systematic challenges and business opportunities of the integrated and automated entertainment enterprise including:

  • Supply chain processes
  • Production workflows
  • Asset management and
  • Distribution of digital entertainment content

The primary activities of HITS are regular Meetings and an Annual Conference, with webinars, research and special interest groups to be planned in the future.

Meetings and Events

As facilitated by MESA, members of HITS meet every 6 to 8 weeks to identify problems and opportunities, present solutions and develop game plans for pursuit that will make a difference in the efficacy of the supply chain of the industry. The presentations are made by studios as well as service providers based upon the input from our Content Advisors.

For additional information on attending a HITS meeting or joining the Society, please contact


Measurement Challenges Spark Debate at HITS Broadcast IT Summit

November 12, 2015 · Posted in Exclusive · Comments Off on Measurement Challenges Spark Debate at HITS Broadcast IT Summit 

By Paul Sweeting

The advertising-supported television model is on the road to extinction as viewers drift away from traditional linear TV platforms in favor of time-shifted, on-demand and over-the-top channels where audiences are hard to measure and the cost per impression is dropping toward zero.

The ad-supported television model will be with us for a long time to come and in some ways is stronger than ever, as audience fragmentation drives up the value of premium content and more viewing options means more opportunities for marketers to engage with viewers.

Those two starkly different perspectives framed a debate over the future of television business models at the HITS Broadcast IT Summit in New York Wednesday during the National Association of Broadcasters’ Content and Communications World conference.

The first view was articulated by journalist Michael Wolff, author of “Why Television Is the New Television” in a keynote conversation kicking off the summit. As the television business moves away from traditional platforms to digital channels, Wolff argues, the pillars of the advertising model, from measurement to exclusivity, are crumbling. Read more

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