The Hollywood IT Society (HITS)

HITS is a community of IT executives representing the Hollywood studios and supporting information technology partners which includes (1) MPAA member studios (and other significant non-MPAA member studios), (2) supporting key media services providers, (3) software vendors, and (4) services firms.

Organized under the aegis of the Media and Entertainment Services Alliance (MESA), which represents the service and technology solution providers, the Society embraces the entire entertainment industry consisting of film studios, TV networks, home entertainment divisions of Hollywood studios, video game publishers and music labels.


Origin of HITS

The Hollywood IT Society (HITS) was born out of the need to address the challenges of Information Technology to enable transformation of the entertainment industry, achieve cost reductions through IT strategies, enable migration to the digital world of entertainment and enhance the effectiveness of its member organizations. It is believed that IT is the lifeline of the supply chains of the physical media as well as of digital delivery of content and must ensure its IP protection and security of information. Ensuring sustainability of the environment is an IT concern as well.

Situational analysis of IT in the entertainment industry confirms that:

  1. IT cutbacks are prevalent and resources are constrained
  2. IT services have become commodities in Digital Video Distribution
  3. Approximately $1.5 billion has been spent last in the last 5 years on IT solutions by studios and major service providers
  4. Digital distribution is emerging and synergies among film, television & home entertainment divisions remain to be achieved where monetization of digital assets remains a challenge.

Focus of HITS

While there are numerous IT groups and conferences, what distinguishes HITS from others is that it is specifically a studio-centric entertainment industry effort, providing a unique platform for sharing solutions in non-competitive areas. It is able to achieve synergies among divisions of studios – Motion Pictures, TV and Home Entertainment Divisions — and has the combined strength through collaboration to drive industry solutions for the physical as well as the digital world of entertainment.

The founding member companies of HITS believe significant opportunities exist to address the systematic challenges and business opportunities of the integrated and automated entertainment enterprise including:

  • Supply chain processes
  • Production workflows
  • Asset management and
  • Distribution of digital entertainment content

The primary activities of HITS are regular Meetings and an Annual Conference, with webinars, research and special interest groups to be planned in the future.

Meetings and Events

As facilitated by MESA, members of HITS meet every 6 to 8 weeks to identify problems and opportunities, present solutions and develop game plans for pursuit that will make a difference in the efficacy of the supply chain of the industry. The presentations are made by studios as well as service providers based upon the input from our Content Advisors.

For additional information on attending a HITS meeting or joining the Society, please contact


Consumer Data Stressed at HITS Summit

May 15, 2015 · Posted in Exclusive · Comments Off on Consumer Data Stressed at HITS Summit 

By Chris Tribbey

CENTURY CITY, Calif. — The consumer shift away from buying physical disc, subscription VOD being the norm, the emergence of short-form video content as an actual threat … these are the things that weigh on the minds of studio executives today.

The major studios are in the business of producing premium, feature-length content, but today’s emerging distribution platforms are often optimized for different modes of storytelling, Walt Disney Studios VP of technology product development Eddie Drake noted May 14 at the fifth annual Hollywood IT Society HITS Summit. Finding ways to adapt a studios’ rich creative output to new platforms is a constant challenge.

This is where having an enterprise-wide IT organization came into play for Disney, Drake said. Instead of disparate IT groups worrying about the needs of their own departments, roughly three years ago, the company changed its approach to IT, consolidating most of its tech staff into a single group. Today Disney manages technology more as a product portfolio than as a support department, Drake said.

The content side of Disney — or any studio — needs to focus on producing the best content possible. But from a technology standpoint, Hollywood at large should be focused on what Google, Amazon, Netflix and other tech giants are up to, Drake said. And that’s part of the studio’s strategy today: everyone on the IT side plays a part in making sure the end user experience is accounted for.

He noted the studio could never have built out a platform like Disney Movies Anywhere, where the functionality crosses old silo lines, using the old IT structure.
Read more

More exclusives

Latest Connections

• Signiant Sees Increased Large-Scale Adoption of Media Shuttle, Announces New Enterprise Features
Posted: April 2, 2015

• Sigma, Civolution Partner on Watermarking
Posted: January 9, 2015

• Free Research from NSS Labs: Total Cost of Ownership for IPS
Posted: December 19, 2014

• HITS Broadcast IT Summit Comes to CCW+SATCON in NYC, Nov. 13
Posted: October 10, 2014

• CenturyLink Launches New Security Blog
Posted: October 3, 2014

• Data Experts: Put the Consumer First
Posted: September 26, 2014

• Infosys Partners with Microsoft, Hitachi and Huawei on Cloud, Big Data (Economic Times)
Posted: September 19, 2014

• Box Unveils Industry-Specific Solutions, Allies with AT&T
Posted: September 5, 2014

• Box Hooks Up with Netskope
Posted: August 29, 2014

• MESA, DEG Partner on Supply Chain Event
Posted: May 16, 2014

More connections

Latest Headlines

• AWS Places its Bets on Brazil (ZDNet)
Posted: June 25, 2015

• HCL Technologies Announces Partnership with Infor (Infotech Lead)
Posted: June 25, 2015

• Technicolor HDR Single-Stream System Available for Testing (TV Technology)
Posted: June 25, 2015

• OpenText Announces Tempo Box Premium Edition (HITS)
Posted: June 25, 2015

• State CIOs Struggle to Recruit and Retain Millennials (CIO)
Posted: June 25, 2015

• Gartner: Solving The Seller’s Dilemma (HuffPost Tech)
Posted: June 25, 2015

• Average US Broadband Speed Up 13%: Akamai (Multichannel News)
Posted: June 25, 2015

• Box Teams With IBM on Cloud Services (WSJ)
Posted: June 25, 2015

• Storage, Compliance, and Regulations in the Age of Cloud (Data Center Knowledge)
Posted: June 25, 2015

• Solekai: A Focus on Digital Video (MESA)
Posted: June 25, 2015

More headlines
  • Upcoming Events

      The Summit 2015 Button v2
  • Society Members

      AdStream logo
      Amazon Web Services
      Apex Covantage CMYK
      avalon consulting webgrab
      Master Logo 2008 (all versions-outline)
      Citadel Information Group
      CreativeFuture Logo2
      DSB Consulting (from web)
      Ease logo 20140-15
      Entertainment Partners_logo_small
      Filmtrack 2014 small
      furiousm unofficial
      iGate Logo 2014 small
      Invenio logo-large
      MediaMaxOnline small
      Mediamorph small
      Azure Webgrab
      OnPrem Solution with Text
      Prime Focus Technologies (nwsltr)
      Prosum Technology Services
      RightsLine LOGO WIDE Trans LG CMS
      Riversand logo small
      Final Logo RSG Media
      SOHOnet logo
      T3 Media
      Vubiquity-Logo-wTag 2015
      Watchwith Logo Stacked
      WebLife Balance Logo
Stay informed!
Let MESA keep you updated on the latest technologies and industry developments.
Never display this again