The Hollywood IT Society (HITS)

HITS is a community of IT executives representing the Hollywood studios and supporting information technology partners which includes (1) MPAA member studios (and other significant non-MPAA member studios), (2) supporting key media services providers, (3) software vendors, and (4) services firms.

Organized under the aegis of the Media and Entertainment Services Alliance (MESA), which represents the service and technology solution providers, the Society embraces the entire entertainment industry consisting of film studios, TV networks, home entertainment divisions of Hollywood studios, video game publishers and music labels.


Origin of HITS

The Hollywood IT Society (HITS) was born out of the need to address the challenges of Information Technology to enable transformation of the entertainment industry, achieve cost reductions through IT strategies, enable migration to the digital world of entertainment and enhance the effectiveness of its member organizations. It is believed that IT is the lifeline of the supply chains of the physical media as well as of digital delivery of content and must ensure its IP protection and security of information. Ensuring sustainability of the environment is an IT concern as well.

Situational analysis of IT in the entertainment industry confirms that:

  1. IT cutbacks are prevalent and resources are constrained
  2. IT services have become commodities in Digital Video Distribution
  3. Approximately $1.5 billion has been spent last in the last 5 years on IT solutions by studios and major service providers
  4. Digital distribution is emerging and synergies among film, television & home entertainment divisions remain to be achieved where monetization of digital assets remains a challenge.

Focus of HITS

While there are numerous IT groups and conferences, what distinguishes HITS from others is that it is specifically a studio-centric entertainment industry effort, providing a unique platform for sharing solutions in non-competitive areas. It is able to achieve synergies among divisions of studios – Motion Pictures, TV and Home Entertainment Divisions — and has the combined strength through collaboration to drive industry solutions for the physical as well as the digital world of entertainment.

The founding member companies of HITS believe significant opportunities exist to address the systematic challenges and business opportunities of the integrated and automated entertainment enterprise including:

  • Supply chain processes
  • Production workflows
  • Asset management and
  • Distribution of digital entertainment content

The primary activities of HITS are regular Meetings and an Annual Conference, with webinars, research and special interest groups to be planned in the future.

Meetings and Events

As facilitated by MESA, members of HITS meet every 6 to 8 weeks to identify problems and opportunities, present solutions and develop game plans for pursuit that will make a difference in the efficacy of the supply chain of the industry. The presentations are made by studios as well as service providers based upon the input from our Content Advisors.

For additional information on attending a HITS meeting or joining the Society, please contact


One on One with Avanade’s Matt Joe

October 8, 2015 · Posted in Exclusive · Comments Off on One on One with Avanade’s Matt Joe 

By Chris Tribbey

Keeping up with industry changes has always been a challenge. With the explosion of digital, cloud and intelligent analytics technologies and platforms, we’ve been exposed to more disruption, more opportunities and more competition at speed than ever before.

Avanade — a business technology solutions and managed services provider — is helping companies confront these challenges by providing innovative digital services, business solutions and design-led experiences, delivered through the Microsoft ecosystem. Avanade has more than 27,000 digitally connected people across more than 20 countries.

Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corp. Matt Joe, Avanade’s chief technology innovation officer, shared some insights with the Media & Entertainment Services Alliance (MESA) about how Avanade’s client-centric innovation approach works and how strategic application of inspired-ideas results in nimble digital business outcomes. Read more

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