The Hollywood IT Society (HITS)

HITS is a community of IT executives representing the Hollywood studios and supporting information technology partners which includes (1) MPAA member studios (and other significant non-MPAA member studios), (2) supporting key media services providers, (3) software vendors, and (4) services firms.

Organized under the aegis of the Media and Entertainment Services Alliance (MESA), which represents the service and technology solution providers, the Society embraces the entire entertainment industry consisting of film studios, TV networks, home entertainment divisions of Hollywood studios, video game publishers and music labels.


Origin of HITS

The Hollywood IT Society (HITS) was born out of the need to address the challenges of Information Technology to enable transformation of the entertainment industry, achieve cost reductions through IT strategies, enable migration to the digital world of entertainment and enhance the effectiveness of its member organizations. It is believed that IT is the lifeline of the supply chains of the physical media as well as of digital delivery of content and must ensure its IP protection and security of information. Ensuring sustainability of the environment is an IT concern as well.

Situational analysis of IT in the entertainment industry confirms that:

  1. IT cutbacks are prevalent and resources are constrained
  2. IT services have become commodities in Digital Video Distribution
  3. Approximately $1.5 billion has been spent last in the last 5 years on IT solutions by studios and major service providers
  4. Digital distribution is emerging and synergies among film, television & home entertainment divisions remain to be achieved where monetization of digital assets remains a challenge.

Focus of HITS

While there are numerous IT groups and conferences, what distinguishes HITS from others is that it is specifically a studio-centric entertainment industry effort, providing a unique platform for sharing solutions in non-competitive areas. It is able to achieve synergies among divisions of studios – Motion Pictures, TV and Home Entertainment Divisions — and has the combined strength through collaboration to drive industry solutions for the physical as well as the digital world of entertainment.

The founding member companies of HITS believe significant opportunities exist to address the systematic challenges and business opportunities of the integrated and automated entertainment enterprise including:

  • Supply chain processes
  • Production workflows
  • Asset management and
  • Distribution of digital entertainment content

The primary activities of HITS are regular Meetings and an Annual Conference, with webinars, research and special interest groups to be planned in the future.

Meetings and Events

As facilitated by MESA, members of HITS meet every 6 to 8 weeks to identify problems and opportunities, present solutions and develop game plans for pursuit that will make a difference in the efficacy of the supply chain of the industry. The presentations are made by studios as well as service providers based upon the input from our Content Advisors.

For additional information on attending a HITS meeting or joining the Society, please contact


Michael Wolff to Keynote HITS Broadcast IT Summit at NAB/CCW in NYC, Nov. 11

August 26, 2015 · Posted in Exclusive · Comments Off on Michael Wolff to Keynote HITS Broadcast IT Summit at NAB/CCW in NYC, Nov. 11 

HITS, the media & entertainment IT association, will host its Second Annual HITS Broadcast IT Summit, at the NAB/CCW Convention at Jacob Javits Convention Center on November 11.

The gathering will feature Michael Wolff, the best-selling author of Television Is the New Television, as the keynote speaker. Wolff will talk about the future of the broadcasting industry, old media vs. new media, and why he believes addressable television will be “a game changer.”

During the keynote, the technology executives in attendance will gain “a new way to look at TV and a new way to look at digital,” says Wolff, who expects to “flip the way you look at each of them.”

The second HITS Broadcast IT Summit at NAB/CCW will also feature sessions on:

* Generating $ and Sense Across all Platforms
* The New Cloud: Collaboration By the Numbers
* Broadcast Data & Analytics: Leveraging Insights and Intimacy into Results!
* It’s Not “If” But “When” You’ll Get Hacked: Secrets to Building an Incident Response Team
* IT Meets Madison Ave.

Wolff’s keynote address, “Why Television Is the New Television,” will be an armchair discussion between Wolff and HITS Executive Director Devendra Misha. A media columnist at USA Today, Wolff will provide his own unique and often controversial perspective about the broadcast industry and why he believes television will emerge stronger than ever from its current advertising wars with digital media.

Other confirmed Summit participants include: Ken Brady, Senior Vice President, Media Technology and Operations, Turner Broadcasting System; Jeff Davidson, Content Supply Chain Architect, Viacom; Stacey Decker, Chief Technology Officer, WGBH; Harold Geller, Chief Growth Officer, Ad-ID; Glenn Goldstein, Senior Vice President and Chief Technology Convergence Officer, Viacom; Bob Liodice, President and Chief Executive Officer, Association of National Advertisers; David F. Poltrack, Chief Research Officer, CBS; Kurt Rao, Vice President, Corporate IT, and Chief Information Officer, Time Warner; Frank Savage, Vice President and Senior Architect, HBO; and Joe Simon, Chief Technology Officer, Univision.

Levels Beyond, the company behind Reach Engine, a media inventory software platform, is the Diamond sponsor of HITS Broadcast IT Summit.

HITS (originally the Hollywood IT Society) was founded in 2010 to assist in the development of a universal digital identifier for filmed and television content; since then it has worked on a wide variety of collaborative workgroups to address ways the media & entertainment companies can build operational efficiencies and manage the new digital production workflows and distribution of their content.

To find out more about the HITS Broadcast IT Summit, please visit:

To become a sponsor of the HITS Broadcast IT Summit, please contact: Garrett Randall, (310) 882-9204;

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